Download - Axiata Group Berhad - Investor Relations

Business ReviewABOUT IDEAIdea is a public listed company, having been listed on the Bombay StockExchange (BSE) and the National Stock Exchange (NSE) in March 2007.Idea is a pan India integrated GSM operator covering the entire telephonylandscape of the country, and has National Long Distance and InternationalLong Distance operations with over 63 million subscribers.Idea offers affordable and world-class mobile services to varied segments ofmobile users. Be it high end users, or low-end, price sensitive consumers,Idea’s tariff plans are designed to suit every pocket. From basic voice andSMS services to high-end value added and GPRS/EDGE services such asBlackBerry, Datacard, Mobile TV, Games etc, Idea is seen as an innovative,customer focused brand.Idea has partnerships with over 400 operators to ensure that customers arealways connected whilst on the move, within the country or other parts ofthe world.Idea’s majority shareholder is Aditya Birla Group, an Indian multinationaloperating in 25 countries with 130,000 employees.INDIAIDEA CELLULAR LIMITEDAxiata Group Berhad • 132