Download - Axiata Group Berhad - Investor Relations

REVENUEIDR (Billion)EBITDAIDR (Billion)PATIDR (Billion)SUBSCRIBERS(Million)BLENDED ARPUIDRBLENDED MOU(Mins)12,155.913,879.55,131.56,205.3(15.1)1,709.526.031.437,000.036,000.04235592008 20092008 2009 2008 20092008 20092008 20092008 2009* Minutes ofuse/sub/monthBUSINESS REVIEW 2009The ‘minutes factory’ strategy whichXL embarked on in mid-2007 helpedit pioneer an affordable tariff scheme,the first within the Indonesiantelecommunications industry, basedon changing customer behaviouralpatterns and catering to theirdifferent needs. This allowed XL togain 7% in revenue market shareover the past two years as it grewfaster than the industry. XL also sawa fivefold increase in outgoingminutes per subscriber.In 2008, XL continued to offerattractive tariffs to its subscribers.In 2009, XL introduced variousi n n o v a t i v e s e r v i c e p a c k a g e s ,continuously increasing outgoingminutes throughout the year.In response to the booming popularityof BlackBerry usage in 2009, XLpioneered the first affordable servicepackage with daily charging, whichwas recognised with several awards.With broadband, XL expanded itsservices by launching competitiveMobile Data and Wireless DataService Packages, the latter offeringmobile internet access via a dongle.As a result of these new initiatives,XL enjoyed a growth of 32.3% innon-voice revenue in 2009 comparedto 2008.At the end of 2009, XL had close to250,000 BlackBerry customersmaking XL the number one brand inBlackBerry services.XL also focused on improving itsservice quality by aligning itsmarketing programmes to its networkcapacity, which resulted in a flattertraffic profile in 2009 compared tothat of 2008 and 2007.Axiata Group Berhad • 114