Download - Axiata Group Berhad - Investor Relations

Axiata is an organisation that is transforming itself in all aspects of its operations. CorporateResponsibility (CR) remains an integral part in this journey of transformation. Axiata is AdvancingAsia by bringing affordable connectivity, innovative technology and world class talent to thecountries that we operate in. We are focused on doing things better, and more efficiently andeffectively towards generating long term economic, social and environmental value to all ourstakeholders. We are constantly reviewing our practices and efforts, embracing innovation asthe key enabler towards achieving our ambitions. Axiata approaches CR from the followingperspectives: Marketplace, People, Environment and Community.Marketplace PerspectiveAxiata is commited towards operatingin an ethical and transparent mannerwith its customers, employees,business partners, media andshareholders.Following the demerger exercise on28 April 2008, Axiata Groupcontinued to adopt TM’s policieswhile taking measures to tailor themto Axiata. The revised Group Policieswere implemented in March 2009and forms an essential part of theCorporate Governance framework ofthe Group. These Group Policiesstate the principles and set the toneby which business is conductedacross the Group.Corporate GovernanceAxiata’s commitment to corporategovernance is reflected in the variousinitiatives which are stated withinthe detailed Statement of CorporateGovernance available within thisAnnual Report on pages 64 to 78.Risk ManagementRisk management is integral to theGroup’s business especially in viewof the dispersion of its operations.Managing risks enables the Group toachieve its objectives and createvalue for its shareholders, satisfy itscustomers, protect its employeesand assets. The Group is committedto manage those risks that arise inthe course of Axiata’s business to anacceptable level, so as to maximiseopportunities and minimise negativeoutcomes.Procurement PracticeAxiata had in 2008 established aGroup Procurement function tostandardise procurement policy andprocesses across the Group. The roleof this team is to maximise thebuying power of the group, todevelop strategic partnerships withkey vendors and leverage synergythoughout the Group. To achievethis goal, a spend analysis andbenchmarking initiative has been putin place. The overall objective of thisfunction is to optimise capitalexpenditure utilisation and reduceoperating costs through the adoptionof a total cost of ownershipmethodology.In 2009, cost benchmarking wasimplemented across the group.Axiata also moved towards apartnership model with itsinfrastructure partners as a preludeto signing group wide frameagreements in 2010.CorporateResponsibilityAxiata Group Berhad • 146