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Dubai Final-v20.indd - World Allergy Organization

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EXHiBitOr DirECtOrY<br />

lg life Sciences, ltd Booth 14<br />

20 lg twin towers<br />

Yoido-Dong<br />

Youngdungpo-gu<br />

seoul 150-721<br />

south Korea<br />

Phone: +82 2 3773 7296<br />

Fax: +82 2 3773 7329<br />

Website: www.lgls.com<br />

in a bid to find the next-generation diagnostic methodologies, lgls<br />

is developing seminal technology and products related to automated<br />

allergy system for screening, DnA analysis and lab-on-a-chip<br />

technology, which can be used to simultaneously find multiple<br />

disease markers in a short time. We will continue our efforts to<br />

emerge as a top global brand in the diagnostic field.<br />

<strong>Allergy</strong> screening Products<br />

test items intended Use<br />

Alloscreen screening of 42 kinds of specific allergen<br />

Alloscan 2.0 strip scanner for Alloscreen kit<br />

Allostation s Fully automated allergy system for screening<br />

for Alloscreen kit<br />

mEaaaiC - middle East asia allergy, asthma<br />

and immunology Congress Booth 22<br />

middle East Asia <strong>Allergy</strong> Asthma immunology Congress (mEAAAiC) is<br />

a regional congress that presents a valuable and unique<br />

opportunity for both specialists and general physicians, to update<br />

their knowledge and advance their skills. mEAAAiC generally<br />

attracts key opinion leaders from the region as well as world<br />

renowned international faculty. the 1st mEAAAiC in march 2009 was<br />

held in collaboration with international organizations like the WAO,<br />

EAACi, AAAAi and ACAAi. the congress attracted around 1,500<br />

participants from over 43 countries. With the resounding success<br />

in 2009, mEAAAiC is now an established biennial congress with the<br />

next edition to be held in April 2011. For more information, please<br />

visit www.meaaaic.org<br />

merck Booth 12<br />

1 merck Drive<br />

Whitehouse station, nJ 08889-3497<br />

UsA<br />

Phone: (908) 423-1000<br />

Website: www.msd.com<br />

today’s msD is a global healthcare leader working to help the world<br />

be well. msD is a tradename of merck & Co., inc., with headquarters<br />

in Whitehouse station, n.J., U.s.A. through our prescription<br />

medicines, vaccines, biologic therapies, and consumer care and<br />

animal health products, we work with customers and operate in<br />

more than 140 countries to deliver innovative health solutions. We<br />

also demonstrate our commitment to increasing access to healthcare<br />

through far-reaching policies, programs and partnerships. msD. Be<br />

well. For more information, visit www.msd.com.<br />

WAO IntErnAtIOnAl ScIEntIfIc cOnfErEncE<br />

Asthma and Co-morbid Conditions: Expanding the Practice of <strong>Allergy</strong> for Optimal Patient Care<br />

novartis Booth 10<br />

novartis international Ag<br />

CH-4002 Basel<br />

switzerland<br />

Phone: +41 61 324 11 11<br />

Fax: +41 61 324 80 01<br />

Website: www.novartis.com<br />

At novartis Booth, there will be a display of videos discussing:<br />

• the quality of life of patients living with severe allergic asthma<br />

• the impact Xolair has on changing the way patients live with<br />

severe allergic asthma<br />

• the mode of action of Xolair<br />

As well, novartis will distribute at the booth some booklets about real<br />

adults case studies treated with Xolair.<br />

to insure that visiting physicians get all the inquiries answered, at<br />

the booth we’ll have product specialists that can answer physician<br />

questions or record their queries in order to answer them at a later<br />

time.<br />

All this aside from other promotional activities that abide by the<br />

Pharma Code of Conduct.<br />

nycomed Booth 17<br />

<strong>Dubai</strong> Healthcare City<br />

PO Box 1586<br />

<strong>Dubai</strong><br />

UAE<br />

Phone: +0097 1438 34207<br />

Fax: +0097 1435 72839<br />

Website: www.nycomed.com<br />

Email: sheriff.hassan@nycomed.ae<br />

Alvesco:<br />

o Has a novel mechanism of action for exceptional balance of safety<br />

and efficacy.<br />

o Efficacy comparable with the leading iCs.<br />

o safety and tolerability comparable with placebo.<br />

o Once-daily dosing helps to improve compliance.<br />

Alvesco is:<br />

lUng tArgEtED<br />

• smaller particle size for greater lung deposition and less oral<br />

exposure.<br />

• greater than 50% of the inhaled dose is delivered directly to the<br />

lung.<br />

lUng ACtiVAtED<br />

• Converted to its active form by esterases in the lung.<br />

• lipid conjugation for prolonged anti-inflammatory effects and<br />

once-daily dosing.<br />

lUng limitED<br />

• High protein binding for systemic safety.<br />

• Only 1% is available for systemic exposure.<br />

• Quickly metabolized in the liver for first-pass inactivation.<br />

www.worldallergy.org 25<br />

FinAl PrOgrAm

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