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PDF: 2962 pages, 5.2 MB - Bay Area Council Economic Institute

PDF: 2962 pages, 5.2 MB - Bay Area Council Economic Institute

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Software/IT Services/Business Process Outsourcing<br />

Security software maker McAfee, Inc. has elevated India from a relatively minor sales and<br />

support operation, launched by predecessor company Network Associates in 1998, to a<br />

key component in the Santa Clara firm’s global strategy. The McAfee India Centre in<br />

Bangalore, established in 2002, grew to 600 employees in 2006 and today totals more than 900.<br />

McAfee has committed $80 million in new investment to India over 2006–2010; India accounts for<br />

one-third of the McAfee workforce, and the India Centre generated about 100 patent submissions in<br />

2007. It is also credited with doubling McAfee’s global margins, from 13% to 25%, over 2002–06.<br />

The company was drawn to India earlier in this decade by the same factors influencing other<br />

companies—a need to lower costs in the depressed post-tech bubble market; access to talent in<br />

the post 9/11 visa environment; proliferation of security attacks on Windows-based PCs; and<br />

rapid demand growth for security products in the India market, particularly from the banking,<br />

insurance and telecom sectors. In addition to its captive centre, McAfee has partnered with<br />

Wipro, HCL, Infosys and TCS.<br />

Building an End-to-End S<strong>MB</strong> Solution<br />

A key challenge for McAfee has been to differentiate itself and grow market share in a highly<br />

competitive market dominated by a small number of large Indian distributors without strong<br />

loyalties. Until recently, Indian market interest in security has not ventured far beyond basic<br />

antivirus and firewall protection.<br />

McAfee uses three distributors—Ingram Micro, Inflow Technologies, and Redington India—and<br />

has a three-tiered program for its approximately 400 channel partners that rewards loyalty and<br />

performance with special training and certification, increased levels of tech support, expanded<br />

product lines and other benefits. It has also pushed the concept of “proactive security,” an endto-end<br />

security solution integrating antivirus, firewall and intrusion protection that is able to<br />

identify new viruses based on abnormal system behavior and responding quickly to segregate it.<br />

In July 2004, McAfee added Bangalore to its network of 11 global sites to monitor threats, identify<br />

attacks, and develop software patches in response. Half of McAfee’s worldwide staff of antivirus<br />

researchers already worked in Bangalore; with viral and worm attacks taking place with increasing<br />

speed, India’s time zone helped complete a 24/7 response capability.<br />

In March 2006, McAfee turned over full responsibility for six security product lifecycles—from<br />

requirements to development to customer support—to the India Centre and put programs in<br />

place to bring Asia-Pacific customers into the product innovation process. This includes a joint<br />

development program to solicit customer input in solution design, access to global development<br />

lab resources and technology, and full deployment support.<br />

Dublin-based Sybase Inc. has had an India presence since 1997. Prior to that time, it<br />

had an outsourced IT relationship with HCL Technologies, dating back the late 1980s.<br />

Today, it has offices in Mumbai, Pune, Delhi, Bangalore, and Chennai, plus a captive<br />

technology development center in Pune that collaborates with the firm’s other centers worldwide.<br />

Sybase develops database software solutions, focusing on internal enterprise data flow and<br />

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