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PDF: 2962 pages, 5.2 MB - Bay Area Council Economic Institute

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Global Reach<br />

Besides Cisco, Autodesk, AMD, and VM Ware, other leading<br />

<strong>Bay</strong> <strong>Area</strong> clients and partners include BEA Systems, KLA-Tencor,<br />

Spansion, Juniper Networks, and the Franklin-Templeton Group.<br />

In December 2008, HCL acquired Axon, a UK-based leading provider<br />

of implementation and support services for SAP enterprise<br />

software. The combined entity is now the largest SAP implementation<br />

firm in the world, further adding critical mass and additional<br />

customers in the U.S. Also in 2008, HCL broke ground on a 500-<br />

seat data center in North Carolina. Starting with clients from the<br />

defense and aerospace sectors, it will eventually serve clients from<br />

all of HCL’s key verticals.<br />

Speaking in his office in Noida, general manager for marketing<br />

Krishnan Chaterjee lays out an ambitious goal to have 50% of the<br />

company’s services three years from now coming in service areas<br />

not being offered today. He points out that to reach that goal, the<br />

company must accelerate the shift from low-end services (wage<br />

arbitrage) to high-end IT consulting. In the end, he says, the<br />

“value-volume strategy” of just hiring more people to ramp up<br />

value (the old Indian model) will fail, requiring a strategic shift<br />

from customer/vendor relationships with clients toward<br />

collaboration and partnerships.<br />

While “Silicon Valley and <strong>Bay</strong> <strong>Area</strong> companies have always been<br />

the pioneers in coming up with new models of engagement and<br />

are the first to go out and try new technologies,” Kishore says, “the<br />

center of gravity has been shifting—it used to be in the 408 area<br />

code, but now it’s in Finland or Bangalore. Constant innovation is<br />

the only way to keep going.”<br />

In 2007, HCL announced plans to open five new technology centers<br />

across India employing 100,000 professionals over the next<br />

5–7 years. The first, which opened in Noida the same year, will<br />

employ 15,000 professionals focused on home entertainment, media,<br />

publishing and content delivery technologies. Following the<br />

strategy to develop specialized capability in select industry verticals,<br />

the next two centers, in Bangalore and Chennai, will focus on<br />

financial services and life sciences, respectively. With a global<br />

workforce of 57,000, HCL Technologies earned $1.8 billion in fiscal<br />

2007-08, 56% of that in the U.S. where it employs more than 3,000<br />

people across 21 offices in 15 U.S. states. Its U.S. headquarters in<br />

Sunnyvale has a staff of about 450.<br />

154

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