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PDF: 2962 pages, 5.2 MB - Bay Area Council Economic Institute

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M&A, Venture Capital, and Private Equity: A Thriving Investment Climate<br />

Ram Shriram, a graduate of the University of Michigan’s Ross School of Business, migrated<br />

to California and ended up in Silicon Valley working as a senior sales executive<br />

for Netscape from 1994–98. He invested in and ran an Internet startup, Junglee (Hindi<br />

for “wild” or “ill-mannered”), that developed advanced virtual database technology enabling<br />

online comparison shopping and was acquired by Amazon.com for an estimated $186 million.<br />

His ground floor investment in Google—ultimately leading to the acquisition of 3.4 million<br />

shares—earned him a place on Google’s board and made him a billionaire. Today, Shriram’s<br />

Sand Hill Road investment firm, Sherpalo Ventures, has a portfolio that includes Campbellbased<br />

customer lifecycle management IT services and BPO firm 24/7 Customer, India online<br />

classified advertising site Naukri.com, online gift merchandiser Zazzle, travel portal Cleartrip,<br />

India mapping portal MapMyIndia, web entertainment portal Mevio, online financial planning<br />

site Mint.com, and Southern California frozen dessert chain Pinkberry, among other ventures.<br />

Up Next: Animation?<br />

Los Angeles-born Sandeep Sood earned an undergraduate degree<br />

from Berkeley, and built upon his experience working for Peoplesoft<br />

to start software development company Monsoon focusing on producing<br />

high quality software offshore. <strong>Bay</strong> <strong>Area</strong> clients include Wells<br />

Fargo, Cisco, and HP. (Monsoon currently fields a team of 80 engineers<br />

for HP in India, including 15 in Chandigarh producing touchscreen<br />

applications.)<br />

For several years Sood also produced a comic strip, called<br />

Badmash, that made fun of Indian culture and the oddities of growing<br />

up Indian in America. In 2005, with support from the Palo Alto<br />

venture firm Velocity, the strip morphed to become Doubtsourcing,<br />

a television show poking fun at the peculiarities of global work, with<br />

the setting mainly in India. Three episodes have been produced so<br />

far, with ten more planned by the summer of 2009. To develop the<br />

show and future products, Sood runs an animation studio in Pune<br />

with an initial team of 20 animators.<br />

He notes that there’s a shortage of experienced animators in India,<br />

and he has needed to send his people to the U.S. for training. Lots<br />

of mid-level people are doing contract work (for example, DVD<br />

work for Warner Bros.), he says, but India isn’t generating its own<br />

intellectual property yet. Sood thinks his studio may be the first.<br />

But India’s film industry is large and it’s IT capacity impressive, so<br />

it may be only a matter of time before India also emerges as a<br />

player in digital entertainment. India’s two largest contract animation<br />

studios are Toon and Prana, which is funded by Ram Shriram,<br />

through Sherpalo, his venture firm.<br />

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