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PDF: 2962 pages, 5.2 MB - Bay Area Council Economic Institute

PDF: 2962 pages, 5.2 MB - Bay Area Council Economic Institute

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Architecture/Urban Planning/Infrastructure<br />

International Airport. The $300 million project’s sustainable design will increase capacity and improve<br />

security and circulation through a wing-like design centered around two landscaped gardens.<br />

Terminal and garage roofs are designed to capture and store rainwater for airport use.<br />

Winey says Gensler is also “short-listed” to design a 10 million-square foot mixed residential,<br />

office, and commercial project, to be developed by DLF Ltd., and is in project discussions with<br />

the Reliance Group and an India REIT managed by Warburg-Pincus. The firm is exploring several<br />

new projects this year with top-tier clients, though Winey adds that “a week doesn’t go by<br />

when we don’t get maybe ten requests for proposals in India.” Gensler takes a cautious approach<br />

in evaluating the viability of project proposals, working primarily through introductions from<br />

trusted partners, clients, and contacts. Among the lessons Winey says the firm has learned, in<br />

part from its China experience: “If you don’t know the client, stay away. Even if you know the<br />

client but they’re not one of the majors, stay away. And if you don’t know the person at the top,<br />

you don’t know anyone.”<br />

One important gain for Gensler growing out of its India relationships, he notes, has been the<br />

discovery of design talent. A new majority-owned joint venture with about 15 people will open<br />

soon in India as a Gensler office and is targeted to become a global design studio for the firm,<br />

producing drawings, modeling, and computer animation. Winey expects 10–15% of Gensler’s total<br />

business to shift overseas within a decade. As in China, he anticipates that the India joint venture<br />

will increasingly become a distinct “local” entity in its staffing and pursuit of new business.<br />

But there will always be advantages to remaining connected to the Gensler knowledge network<br />

worldwide, he says, and a “follow the sun” model works well for projects in emerging markets<br />

like India, where project cycle time—from start to approvals—is typically three months and<br />

requires multiple architects with multiple specializations working around the clock.<br />

Skidmore Owings & Merrill (SOM) partner Gene Schnair points to a satellite photo<br />

of the project site for a planned community, Pioneer Park, in Gurgaon. Much of the<br />

site is farmland that has to be acquired from individual small landholders in one-acre<br />

plots that had been given to them by the government years ago, and, despite official government<br />

167

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