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PDF: 2962 pages, 5.2 MB - Bay Area Council Economic Institute

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6<br />

Cross-Border Exchanges Flourish<br />

“There is a new American who could come from anywhere, have an American idea of risk-taking and<br />

self-reliance, and live anywhere he or she wants to. And if you can live where you want to, the<br />

<strong>Bay</strong> <strong>Area</strong> is one of the best places in the world. It’s London, New York, or here. Because this place is<br />

so focused on results and people have the opportunity to be creative, it draws people with different<br />

backgrounds. The Indian diaspora here is one aspect of that. Because Indians were so successful in<br />

the <strong>Bay</strong> <strong>Area</strong>, others followed. Every generation of Indians here builds on a reservoir of goodwill<br />

and understanding.”<br />

Madhav Misra, Chairman, Misra Capital Management<br />

Co-Chairman, San Francisco-Bangalore Sister City Committee<br />

S<br />

ince the 1990s, and in some cases much earlier, Northern California companies have established<br />

significant footholds in India—initially for cost arbitrage but later as part of a broader, global<br />

value proposition. And increasingly, Indian firms are arriving in the <strong>Bay</strong> <strong>Area</strong> to establish corporate<br />

and representative offices, access Silicon Valley technology, serve a huge local Indian market, collaborate<br />

with university research facilities, and connect with regional legal and financial expertise.<br />

Tracking these exchanges typically involves mainly anecdotal and secondary research, rather than<br />

statistics which, when available, are often unreliable. As with its past country reports, the <strong>Bay</strong> <strong>Area</strong><br />

<strong>Council</strong> <strong>Economic</strong> <strong>Institute</strong> does not attempt here to provide a comprehensive picture of the twoway<br />

commercial flow between the <strong>Bay</strong> <strong>Area</strong> and India, but instead uses selected examples of company<br />

activities in key regional industry sectors to illustrate the types of ongoing trends and exchanges<br />

taking place.<br />

The industries we have chosen to highlight in this section include:<br />

A. Banking/Financial Services<br />

B. Legal Services<br />

C. Semiconductors<br />

D. Software/IT Services/Business Process Outsourcing<br />

E. Architecture/Planning<br />

F. Energy/Environment/Clean Technology<br />

G. Computing/Networking/Internet<br />

H. Biotech/Biopharma<br />

81

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