Business Chief USA February 2019
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TECHNOLOGY<br />
working on it for over four years,” she<br />
says. “I assumed leadership of Academic<br />
and Instructional Technology in August<br />
2013 and that’s when we started asking<br />
ourselves: what are the main important<br />
problems?” Srba worked to radically<br />
disrupt the ways in which APUS delivers<br />
its e-learning programs, first developing<br />
a strategy to leverage APUS’s deep<br />
data insights to fully understand and<br />
prioritize the initiative.<br />
“We’ve taken a different approach<br />
over the past four years. We’ve been<br />
looking at technology that can aid<br />
online students in terms of retention<br />
and success,” explains Srba. “Students,<br />
especially as they’re becoming younger<br />
and younger and taking online courses,<br />
require a digital experience.” Under her<br />
team’s direction, APUS has turned to<br />
interactive adaptive technology with<br />
machine learning to create a student<br />
centered experience that is both rigorous<br />
and engaging. “We have gone with an<br />
adaptive engine that allows us to scaffold<br />
the student and their education,” she<br />
says. APUS’s system applies machine<br />
learning to a student’s performance<br />
to evaluate their strengths and weaknesses.<br />
As a result, it “is able to serve<br />
up that information to you just in time.<br />
Just at that moment that you need it.<br />
Nothing more. Nothing less. It gives<br />
[them] a chance to be successful and<br />
115<br />
“Students, especially as they’re<br />
becoming younger and younger<br />
and taking online courses,<br />
require a digital experience”<br />
—<br />
Dr Karen Srba,<br />
VP Academic & Instructional Technology, APUS<br />
www.businesschief.com
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