Business Chief USA February 2019
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LA VIE EN ROSE<br />
210<br />
requirement and ultimately the systems that<br />
could create a seamless and efficient<br />
operation. This is where Champagne was<br />
able to identify the changes that needed to<br />
be made, replacing the complete ERP and<br />
POS systems, adding a product<br />
lifecycle management system<br />
and adding merchandise<br />
financial planning systems.<br />
This is where the company called<br />
upon the services of Cegid, provider<br />
of SaaS business management<br />
solutions and CGS for its BlueCherry<br />
Enterprise Software. With Cegid and<br />
CGS respectively, La Vie en Rose will be<br />
able to implement the new systems and<br />
integrate between them. “This integration<br />
then makes the customer journey inside<br />
the system completely seamless. An easy<br />
journey translates to a better customer<br />
experience. If you start complicating the<br />
journey and the data flow surrounding it,<br />
it just creates a lousy customer experience,<br />
which creates a poor conversation with the<br />
consumers risking them to simply stop<br />
communicating with our brands. It is therefore<br />
mandatory to ensure that the data flows<br />
well and the communication is flawless.”<br />
There is a larger challenge with technology<br />
transformation that centres around following<br />
FEBRUARY <strong>2019</strong>
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