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Business Chief USA February 2019

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This is where Sou Sou comes in. It’s a “crowdbanking<br />

platform built to give people struggling<br />

financially or with no credit (think recent college<br />

grad) an option other than a bank, investor<br />

or predatory lender”, Gilliam explains. “A user<br />

visits the Sou Sou website and selects a fund<br />

based on personal financial goals. The site<br />

charges members a monthly membership fee<br />

automatically deducted from their accounts.<br />

Those fees are used to capitalize the community<br />

loan fund, and an algorithm determines<br />

when it’s a user’s turn to request a low-interest<br />

loan from that fund, so long as they’re up to<br />

date with their contributions.”<br />

investsousou.com<br />

77<br />

www.businesschief.com

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