Business Chief USA February 2019
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SUPPLY CHAIN<br />
has developed to manage the logistics and<br />
fulfillment aspects of the entire supply chain.<br />
PARTNERSHIP IN TECHNOLOGY<br />
Brittyne Lewis, who looks after side of the<br />
business that deals with metadata, audio,<br />
artificial intelligence, retail data tracking,<br />
and digital technologies, was keen to explain<br />
the ways in which technology has disrupted<br />
the information market. “Every year something<br />
new comes up whether it’s from publishers’<br />
prospectuses, how Amazon, Google and<br />
Apple are operating or new data being<br />
available,” says Lewis. “Data presents a big<br />
challenge. The retail industry, for example,<br />
has been able to capture a lot of customer<br />
data, but in the publishing space that hasn’t<br />
really happened to the same extent – yet. So<br />
I’d say we aim to help publishers to navigate<br />
the digital landscape.”<br />
To make this possible LSC is exploring and<br />
growing every opportunity. In the summer of<br />
2018, it took the first step and investing in an<br />
AI tech start-up focused on the publishing and<br />
media industry, with an eye towards providing<br />
target audience data to drive marketing<br />
strategies. LSC has also developed a publisherfacing<br />
platform called HarvestView designed<br />
to increase book discoverability and help<br />
167<br />
www.businesschief.com
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