Business Chief USA February 2019

LSC COMMUNICATIONS
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optimize books for sale online. This is
key to publishers’ success both on
Amazon and other e-tailers given the
multitude of brick-and-mortar closures
over the years. It will strengthen LSC’s
leadership position in content logistics,
distribution and monetization across
all formats, channels and platforms.
LSC has morphed into a solutions
provider, Lewis continues. No longer
simply the output partner for a printed
book, it now provides tools that enable
strategy formulation and efficiencies in
the supply chain. A good example would
be the multi-year supply chain services
agreement it signed in December 2018
with the United Church of Canada, under
which it will provide a range of distribution
services from LSC’s Newmarket,
Ontario location.
NIMBLE, AGILE – AND DEPENDABLE
Michael Shea is determined that LSC
will continue to leverage best-of-breed
technology solutions to serve its clients.
To address the age-old problem of
piracy in global textbook publishing,
the company worked with a long-standing
partner in print and in July 2017
LSC launched its IntercepTag solution,
delivering a platform for verifying
textbook authenticity through the
scanning of secure unique identifier
codes. The platform uses HP’s tried
and tested Link Technology for
product authentication to help protect
intellectual property and fight counterfeiting
throughout the entire supply
chain. Publishers can apply an
IntercepTag serialized mark, a unique
anti-piracy identifier code, on each book
at the time of production via a label or
digitally printed cover. “It’s a tangible
demonstration of our robust Supply
FEBRUARY 2019