Business Chief USA February 2019
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SUPPLY CHAIN<br />
247<br />
role aged 25, Cantu has been a significant<br />
force in driving the digital<br />
transformation of Creation’s supply<br />
chain, where over the last few years,<br />
high growth market segments, such<br />
as automotive, medical and Internetof-Things<br />
(IoT) products have caused<br />
a number of supply constraints across<br />
all markets. This, combined with supplier<br />
consolidation in several component<br />
markets such as ceramic capacitors,<br />
has created a complex dynamic, where<br />
such constrained supply has led to<br />
steady price increases previously<br />
unheard of.<br />
With nine manufacturing facilities,<br />
two design centers, a rapid prototyping<br />
center and a global materials sourcing<br />
group at the business, Cantu has sought<br />
to overhaul its end-to-end product<br />
supply and demand planning capabilities,<br />
as well as its distribution and logistics<br />
divisions for all business units. Taking<br />
a deep dive into its business model and<br />
the number of suppliers at the business,<br />
Creation has retained the suppliers<br />
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