Business Chief USA February 2019
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TECHNOLOGY<br />
ERIC CHAMPAGNE,<br />
CHIEF INFORMATION OFFICER<br />
AT LA VIE EN ROSE, EXPLORES<br />
HOW THE COMPANY’S DIGITAL<br />
TRANSFORMATION BRINGS<br />
GREATER IT COLLABORATION<br />
I<br />
n 2004, one of Canada’s largest and most<br />
successful lingerie and swimwear retailer<br />
embarked on a global expansion plan. Fast<br />
forward to today and Boutique La Vie en Rose Inc. is well<br />
and truly a global company, operating in more than<br />
14 countries including Saudi Arabia, the United Arab<br />
Emirates, Lebanon, Georgia and Morocco to name<br />
a few. While the company has plans to expand further,<br />
it still represents a true Canadian success story and has<br />
more than 245 stores nationwide operating under<br />
two distinct banners, la Vie en Rose and Bikini Village.<br />
The first caters to women aged 25 to 45 looking for quality<br />
203<br />
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