DEKAT DIGITAL 2019 - 2020

THE ‘PERPETUAL’ IN THE OYSTER PERPETUAL YACHT-MASTER BY ROLEX REFERENCES THE BRAND’S LASTING CONTRIBUTION TO FUTURE GENERATIONS
circle, when you can reach out to a much larger audience? That will be the most evolution,” says Baretzki.
Entering any booth at one of these major watch fairs is going to create a reaction, “good or bad, crazy
or not crazy”. Montblanc’s story behind SIHH 2019 is about heritage (referencing its 161-year-old Minerva
manufacture in Le Locle, Switzerland) as well as the need to reconnect to nature and reconnect to life. “Why are
we telling these stories? They relate to today’s world,” says Baretzki. “We’re living in stressful cities. Why do so
many people run, walk, go exploring on the mountain? That’s maybe the evolution we need to understand and
as a maison what we can propose as a solution.”
Montblanc’s 1858 Collection is inspired by the Minerva watches of the 1920s and 1930s, which were conceived
for military use and exploration. “What I love about Montblanc is no matter what Montblanc piece you buy it is
designed to be with you as a life companion,” says Jackman.
He fell in love with the Montblanc 1858 Geosphere Limited Edition, with its khaki-green dial, bezel and NATO
strap and bronze case that will weather in a completely unique way. The case back features engravings of the
Mont Blanc mountain, a compass and two crossed ice axes, as a nod to the spirit of mountain exploration. Jackman
wore the 1858 while shooting the commercial (without a stunt double) for this year’s collection in Colorado, US.
The 1858 is based on mountaineering, adventure, and a sense of the outdoors, and is dedicated to the Seven
Summits challenge, the Holy Grail for adventurers who aim to summit the highest peaks on every continent.
“I can tell you from experience… if you’re wondering is it durable, can it operate well in rough conditions as well
as look great? The answer is yes and it did way better than I did at high altitudes!” says Jackman.
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