Communications Regulatory Authority

Table 1.30. Percentage breakdown of investments by product categories (product
categories/means) 2004
Total TV Radio Dailies Magazines Outdoor
Advertising
Cinema
Food 14.7 21.7 6.5 1.8 5.9 7.1 15.3
Cars 12.1 11.7 23.5 14.7 6.1 10.7 22.0
Telecommunication
s
8.0 9.9 6.3 5.9 3.1 11.1 8.6
Beverage /Alcohol 6.9 9.6 5.0 1.8 2.2 9.1 9.1
Media/Publishing 6.6 7.4 18.0 4.4 2.3 6.3 6.0
Clothing 5.5 2.7 2.3 3.0 18.8 14.8 6.5
Toiletries 4.3 6.3 1.5 0.4 3.0 0.8 3.3
Grooming 4.1 3.5 1.8 0.8 11.5 1.4 3.0
Household 3.8 5.8 0.7 0.3 1.9 0.6 0.2
Finance
Insurance
& 3.6 3.0 5.0 6.6 2.1 3.6 4.8
Other categories 30.4 18.4 29.4 60.4 43.0 34.5 21.2
Total 100.0 100.0 100.0 100.0 100.0 100.0 100.0
Source: processing on Nielsen data
Table 1.31. Percentage breakdown of investments by product categories
(means/product categories) 2004
TV Radio Dailies Magazines Outdoor
advertising
Cinema Total
Food 87.1 2.3 2.1 6.1 1.2 1.2 100.0
Cars 56.9 10.1 21.0 7.7 2.2 2.1 100.0
Telecommunication
s
72.7 4.1 12.7 5.8 3.4 1.3 100.0
Beverage /Alcohol 82.1 3.7 4.5 4.8 3.3 1.6 100.0
Media/Publishing 65.8 14.1 11.4 5.3 2.4 1.1 100.0
Clothing 28.5 2.2 9.5 51.8 6.7 1.4 100.0
Toiletries 84.8 1.8 1.6 10.5 0.5 0.9 100.0
Grooming 50.2 2.3 3.3 42.4 0.8 0.9 100.0
Household 89.7 0.9 1.2 7.6 0.4 0.1 100.0
Finance &
Insurance
48.8 7.1 31.2 8.9 2.5 1.5 100.0
Source: processing Estimates on Nielsen data
107