06.01.2013 Views

Communications Regulatory Authority

Communications Regulatory Authority

Communications Regulatory Authority

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Table 1.13. Audience of main national radio stations - average day (thousand)<br />

Public radio stations 2005 2004 2003<br />

RAI Radiouno 6,399 7,212 7,114<br />

RAI Radiodue 4,213 4,502 4,796<br />

RAI Radiotre 1,858 2,125 1,997<br />

Isoradio 1,086 1,212 1,412<br />

Notturno Italiano (from 0:00 to 6:00 am only)<br />

141 158 178<br />

Private national radio stations surveyed 2005 2004 2003<br />

RMC Radio Montecarlo 2,075 2,083 2,185<br />

Radio Capital 1,980 1,941 1,642<br />

Radio Deejay 5,587 5,576 5,250<br />

Radio Kiss Kiss Network 1,355 1,283 1,153<br />

Radio Maria 1,829 1,787 1,573<br />

Radio Radicale – Organo della lista Marco Pannella 449 492 463<br />

Radio 105 Network 3,547 3,378 3,257<br />

RDS Radio Dimensione Suono 100% Grandi Successi 4,505 4,420 4,220<br />

Radio Italia Solo Musica Italiana 3,260 3,416 3,933<br />

Rtl 102.5 Hit Radio 4,125 4,105 4,248<br />

Radio 24 – Il Sole 24 Ore 1,572 1,575 1,566<br />

Radio m2o 1,007 907 493<br />

Source: Audioradio data processed by AGCOM<br />

On the whole, the analysis of listening data confirms that radio is becoming<br />

more and more popular. Leading publishing groups are looking with increased interest<br />

into this sector as vehicle to convey their messages.<br />

The stakeholders and the resources of the radio system<br />

In 2005, with the acquisition of the national radio station “One o One”, carried<br />

out through the subsidiary Monradio s.r.l., the Mondatori group joined the other major<br />

publishing groups already belonging to the national private radio sector such as RCS,<br />

Gruppo L’Espresso and il Sole 24 Ore.<br />

Over time, the presence in the radio sector of the leading publishing groups<br />

caused the expansion of the advertising market both in absolute value and with regard to<br />

the different products categories.<br />

77

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!