Communications Regulatory Authority

In 2005, RTI holds a market share of 30%, with a decrease by 0.9% compared
to 2004. In this regard, it is pointed out that RTI had a market share of 35.4% in 1998;
therefore, between 1998 and 2005, a decrease by 5.4% has been recorded, to be put
down to the growth of the weight of pay offer out of the total of TV market resources.
Sky Italia records the highest growth as to market share for 2005 with 21% of
the resources of the sector. The increase (equal to 3.5%) is essentially double compared
to the one recorded in 2004 (equal to 1.7%), which was a transitional year for the single
platform due to the merger with the Telepiù group. Shares of Telecom Italia Media and
Fastweb stay steady.
The following table shows the percentage of market shares of the TV
broadcasters on typical revenues for 2004 and 2005.
Table 1.11. TV broadcasters, market shares on typical revenues (%)
2004 2005
RAI 40.0 37.5
RTI 33.9 33.0
SKY ITALIA 17.7 21.2
TELECOM ITALIA MEDIA (LA 7 GROUP) 1.8 2.0
FASTWEB 0.4 0.4
OTHER BROADCASTERS 6.2 5.9
Total 100.0 100.0
Source: Corporate data processed by AGCOM
1.2.3. Radio
During 2005, compared to the previous year and with reference to the listening
of public and private radio stations (in terms of general frequency and, more in detail,
over seven days) a substantial holding of the listening of programmes of national radio
stations has been recorded.
Radio listening is measured by means of the Audiradio survey, carried out over
the year on a sample of 72,000 interviews representative of the Italian population aged
over 11 years and refers to the listening of public radio stations and of the most
important private ones, both at national and regional level.
The survey enables the gathering of information to assess the number, the
composition of listening and the profile of listeners at national level both by geographic
area and with reference to each Region. The survey is carried out by Istituti Unicab in
Rome and Doxa in Milan.
As far as RAI radio networks are concerned, the slight decrease in the audience
of RADIOUNO and RADIOTRE is counterbalanced by the positive result of
RADIODUE, due to the presence of some extremely successful radio programmes.
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