Communications Regulatory Authority

ecord the highest growth rate in 2005, both in terms of absolute value (+344 million
euros), and percentage points (+31%), whereas the same item had a 20% increase in
2004. As to pay offers it is to be pointed out further the growth of revenues from pay
per view (PPV) services increased by 65% in 2005; these services benefited from the
spreading of offers on digital terrestrial platform, which, in 2005, reached 45 million
euros.
Table 1.8. Resources of the television market (€ million)
2004 2005 % Var.
Advertising 3,746 3,885 3.7
Licence Fee 1,474 1,483 0.6
Pay Offers, of which 1,093 1,437 31.5
- subscriptions 949 1,199 26.4
- PPV 144 238 65.0
Agreements and provisions 46 46 0.5
Total 6,359 6,851 7.7
Source: Corporate figures processed by AGCOM
In 2005 advertising revenues continue to be the main resource of the market,
contributing with 56.7% (table 1.9.) to the total value of resources even if the weight of
this item is lower than the previous year. The RAI licence fee, which as public subsidy
is not connected with the trend of the business cycle, further reduces its incidence on
total resources 3 . In terms of trends, perhaps the most significant figure is the substantial
equivalence between the value of the RAI licence fee and that of pay offers with the
latter reaching 21% of total resources, only 0.6% below the licence fee.
3 In 1998 the value of the RAI licence fee was 27.7% of the resources in the television sector.
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