Communications Regulatory Authority

DFREE Rete 4
Italia 1
Sport
Italia
TI MEDIA
BROADCASTING
La 7
MTV
Telemar
ket
Rete
Capri
L’ESPRESSO PUBLISHING All
GROUP
Music
Source: DGTVi, update as at May 2006
24ore TV
Class News
Coming
Soon
BBC World
SI Live 24
SI Solo
Calcio
La Chaine
Info
La 7 Sport La 7 Cartapiù
In brief, some operators of the digital terrestrial television market are
introducing a special offer in which the new platform makes available a mix of free-toair
and pay-TV products. In any case, in this business model too, premium products
play the role of killer application, in the same way as it happens for platforms working
solely with conditional access. It follows that, regardless of the business model adopted
by operators, the scarce resource on the television market remains the availability of
contents with a higher added value.
A further significant factor in 2005 was the consolidation of the Sky Italia
satellite platform, which in March 2006 reached 3.9 million subscribers. In its previous
Reports to Parliament AGCOM had already pointed out the importance of the growth of
the satellite platform. In the following paragraph, the analysis of the market shares
makes it possible to have a closer look at the economic value of satellite offers.
The size of the television market in 2005
In 2005, total television market resources (as shown in the following table)
increased by 7.8%, with a slight drop compared to the result in 2004 (+10%). The
growth in 2004 was influenced by the good performance of the advertising revenues,
which had a limited increase (3.7%) in 2005. Revenues from RAI licence fee - whose
unit value was the same as 2004 - show a moderate increase by 0.6%. Pay-tv offers
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