Communications Regulatory Authority

The investment breakdown in 2005 (tables 1.32. and 1.33.) shows that the first
ten product categories remained unchanged compared to 2004. The relative weight of
each category is essentially the same; as a matter of fact, there is simply the growth of
investments by the Finance and Insurance sector which goes up from the tenth to the
seventh place. At quality level, Nielsen analyses for 2005 show that investments on the
Internet, even with high growth rates, remain marginal in the choices of most investors.
A different sign arrives from communication and finance operators, namely
those offering high technology products and oriented towards a target of young people.
During 2005, they started to increase the share of advertising revenues for the Internet
sector.
Table 1.32. Percentage breakdown of investments by product categories (product
categories/means) 2005
Total TV Radio Dailie
s
Magazine
s
Outdoor
advertisin
g
Cinem
a
Internet
Food 13.9 20.7 6.0 1.8 6.5 5.8 17.9 1.5
Cars 11.9 11.5 21.8 15.5 5.6 12.5 28.3 4.9
Tlc* 8.7 11.0 6.9 5.3 3.8 12.1 5.4 12.1
Media/Publishin
g
6.7 7.4 17.9 4.8 2.5 5.0 2.8 10.9
Beverage
/Alcohol
6.1 8.7 5.1 1.7 2.0 4.2 7.4 1.3
Clothing 5.5 2.2 2.1 3.7 19.7 17.7 5.6 1.0
Finance & 4.8 3.9 8.2 7.5 3.1 3.0 6.1 11.3
Insurance
Toiletries 4.0 5.9 1.5 0.3 2.8 0.7 2.6 0.8
Grooming 4.0 3.8 1.9 0.7 10.3 0.7 2.5 0.9
Household 3.6 5.6 1.3 0.3 1.5 0.3 0.7 0.2
Other categories 30.9 19.3 27.3 58.4 42.0 38.0 20.7 55.1
Total 100. 100. 100.0 100.0 100.0 100.0 100.0 100.0
0 0
Source: Estimates on Nielsen data | * Telecommunications
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