Communications Regulatory Authority

offered. In particular, an increasingly larger number of operators are equipping
themselves to provide their customers with the so-called “managed services”, within
which the components connected with the network (traditionally the core business of
telecommunication operators) are only the first level of the services provided, and they
are joined by the providing of additional services of various kinds.
The convergence is thus determining a diversification of the telecommunication
operators’ activity and the consideration of commercial strategies aiming for the
launching of offerings of services with multimedia content and IT solutions mainly
addressing business customers.
Europe, mobile network services
The mobile network services market in Europe (Figure 1.10.) reached 113
billion euro in 2005 (+6.2% over 2004), the result of a 14.3% growth of the data
component and a more limited increase, 4.7%, of the voice segment. Thus the weight of
the data component increased, rising from 15.2% to 16.3% of the total, and is bound to
reach a percentage of 20% in 2007.
Figure 1.10. Europe: mobile network services market, breakdown between voice and data
(revenues in billion euro)
Source: IDC, 2006 | * Forecasts
Data
Voice
An initial aspect of the changed market context concerns the preparation of
mobile operators’ offerings aiming to stimulate the phenomenon of an end users’
consumption shift from fixed to mobile voice products. For example, in Germany, O2
offers a service, called Genion, that allows users to make, within their own homes, calls
to fixed network numbers at very convenient prices. The Vodafone At Home Mobile
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