Communications Regulatory Authority

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As regards contents, the main novelty for end users was the launch – via the digital terrestrial platform – of pay-per-view offers using the DVB-T (Digital Video Broadcasting -Terrestrial) standard. This service is based on a commercial offer which, by purchasing a prepaid card, allows the viewer to access different contents, upon the payment of each event. Mediaset and Telecom Italia Media are the operators currently offering this service on the market. They market their products with “Mediaset Premium” and “La 7 Cartapiù” respectively. As to the quality, these contents fall into the category of the so-called premium rights consisting of the offer of movies and sports events. As shown in the table below, the overall offer - through digital terrestrial networks - is made up of a wide range of free-to-air TV programmes. Programmes can be divided into three categories: programmes broadcast on analogue networks and repeated on digital networks (simulcast), new programmes broadcast on digital networks and pay-tv offers. Obviously the offer on digital terrestrial networks causes an increase in the total number of programmes as opposed to the case in which only the offer available on analogue networks is considered. It is to be pointed out that unlike what happens on analogue networks where a frequency can carry only one programme; in digital networks, signal compression enables each frequency to carry from four to six programmes by using the MPEG-2 encoding. Table 1.7. List of national TV programmes available on digital terrestrial networks Mux Analogu e Simulca RAI MUX A Rai Uno Rai Due st Rai Tre Digital programme s Rai Utile RAI MUX B Rai Sport Rai News 24 Rai Doc- Futura Sat 2000 CCTV9 RTI MUX 1 24ore TV Class News Coming Soon BBC World RTI MUX 2 Canale 5 Boing Media Shopping Pay Services Mediaset Primium 70
DFREE Rete 4 Italia 1 Sport Italia TI MEDIA BROADCASTING La 7 MTV Telemar ket Rete Capri L’ESPRESSO PUBLISHING All GROUP Music Source: DGTVi, update as at May 2006 24ore TV Class News Coming Soon BBC World SI Live 24 SI Solo Calcio La Chaine Info La 7 Sport La 7 Cartapiù In brief, some operators of the digital terrestrial television market are introducing a special offer in which the new platform makes available a mix of free-toair and pay-TV products. In any case, in this business model too, premium products play the role of killer application, in the same way as it happens for platforms working solely with conditional access. It follows that, regardless of the business model adopted by operators, the scarce resource on the television market remains the availability of contents with a higher added value. A further significant factor in 2005 was the consolidation of the Sky Italia satellite platform, which in March 2006 reached 3.9 million subscribers. In its previous Reports to Parliament AGCOM had already pointed out the importance of the growth of the satellite platform. In the following paragraph, the analysis of the market shares makes it possible to have a closer look at the economic value of satellite offers. The size of the television market in 2005 In 2005, total television market resources (as shown in the following table) increased by 7.8%, with a slight drop compared to the result in 2004 (+10%). The growth in 2004 was influenced by the good performance of the advertising revenues, which had a limited increase (3.7%) in 2005. Revenues from RAI licence fee - whose unit value was the same as 2004 - show a moderate increase by 0.6%. Pay-tv offers 71
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Communications Regulatory Authority
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1. THE COMMUNICATIONS SYSTEM IN THE
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But the fixed-mobile convergence is
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generation networks also make possi
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not only from the companies mention
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Figure 1.2. World telecommunication
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Figure 1.4. Hot spots in the world
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nine regions where it has concentra
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video channels, over 600 video-on-d
Page 19 and 20: Also with reference to the offering
Page 21 and 22: 1.9.), the total number of broadban
Page 23 and 24: The supply of these services has al
Page 25 and 26: offered. In particular, an increasi
Page 27 and 28: Nelonen, Nokia, TeliaSonera, and YL
Page 29 and 30: • the purchase of Meteor, an Iris
Page 31 and 32: confirmed as the leading country in
Page 33 and 34: 1.1.2. Audiovisuals The world telev
Page 35 and 36: On the other hand, satellite operat
Page 37 and 38: The structure of the national telev
Page 39 and 40: having the availability, on an excl
Page 41 and 42: Figure 1.16. Western Europe: breakd
Page 43 and 44: It is interesting to note that the
Page 45 and 46: undergo further acceleration in 200
Page 47 and 48: 1.2. ITALY 1.2.1. Telecommunication
Page 49 and 50: Figure 2.4. Trend of consumer price
Page 51 and 52: The shift of traffic to mobile serv
Page 53 and 54: is a significant part of the consum
Page 55 and 56: Secondly, there has been an increas
Page 57 and 58: - “Smart” services characterise
Page 59 and 60: The growth did not live up to expec
Page 61 and 62: AGCOM’s regulatory intervention c
Page 63 and 64: Table 1.5. Market shares in mobile
Page 65 and 66: TV services might become the next k
Page 67 and 68: connections in the Italian market a
Page 69: mobility), as an alternative to oth
Page 73 and 74: Table 1.9. Resources breakdown of t
Page 75 and 76: In 2005, RTI holds a market share o
Page 77 and 78: Table 1.13. Audience of main nation
Page 79 and 80: Until now, such investments have be
Page 81 and 82: From the viewpoint of the economic
Page 83 and 84: The readers of this product are mos
Page 85 and 86: Table 1.20. Monti Group (Poligrafic
Page 87 and 88: TABLE 1 DAILY NEWSPAPERS: NATIONWID
Page 89 and 90: Il Centro Campanile Nuovo a r.l. Fi
Page 91 and 92: La Gazzetta di Taranto Società P.a
Page 93 and 94: Piccola s.c.r.l. Ore 12 Centro Stam
Page 95 and 96: L'avvisatore Marittimo L'avvisatore
Page 97 and 98: Messaggero del Lunedì Editoriale F
Page 99 and 100: Leggo Sigma Editoriale s.p.a. 154,1
Page 101 and 102: La Gazzetta di Lecce Società P.a.
Page 103 and 104: Table 1.23. Advertising investments
Page 105 and 106: eached 3%. Television stands out as
Page 107 and 108: Table 1.30. Percentage breakdown of
Page 109 and 110: Table 1.33. Percentage breakdown of
Page 111 and 112: Surcharged services By decree of th
Page 113 and 114: 2. ACTIONS UNDERTAKEN BY AGCOM 113
Page 115 and 116: electronic communications networks
Page 117 and 118: an 1PC-4.75% reduction restriction
Page 119 and 120: Markets for fixed calls over the pu
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AGCOM confirmed the position set fo
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eference offers relating to the 200
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With this measure AGCOM has then re
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data for the purpose of assembling
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termination on single mobile networ
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when foreign mobile operators’ us
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analyzing any possible regulatory o
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calculation, with regard to 2003 an
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The same supervisory action was car
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price-cap system on these services,
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Fixed-to-mobile (retention) -19.2 -
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up in cutting rates at that time, a
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according to the termination operat
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Rate ceiling supplement for the pro
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handset use restrictions when the S
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Mobile television services In 2005,
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undertakings with a significant mar
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Resolution no. 11/06/CIR allows VoI
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message advertising of the rate cha
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TELECOM ITALIA/VODAFONE Pending INF
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order areas and entering into the r
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After describing digital terrestria
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The first activity implemented by t
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and rights, and of a person’s dig
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Provisions relating to dominant pos
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In order to make the above-mentione
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In this context, AGCOM issued 7 ord
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subscribers without necessarily imp
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In this connection it should be hig
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LA7 TELEVISIONI s.p.a. La7 terr. 55
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March 2000, which regulates the iss
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technical restrictions for the need
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Misleading advertising Under articl
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AGCOM also explained that the absol
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The third area relating to children
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- 5 were due to the breach of artic
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Publishing Sound and/or television
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2.11. RELATIONS WITH CONSUMERS AND
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AGCOM enacted regulations for the s
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Activation of unwanted services 1,0
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WIND CPS 173 WIND Unwanted tariff p
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As a matter of fact, the high numbe
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stage hearings resulted in 43 petit
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virtue of the provisions under arti
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With Resolution no. 417/04/CONS set
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In the timeframe between 1 May 2005
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In 2 of the latter cases the insert
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3. AGCOM’S INSTITUTIONAL RELATION
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First of all, the year 2005 registe
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ears witness to the appreciation of
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Audiovisuals As for the audiovisual
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audiovisual and telecommunications
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Administrations, diplomatic represe
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Around 60 inspection union document
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systems C/7069 Acquisition of a cor
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adio broadcasting system s.c.r.l. C
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is even more appropriate in the cur
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The delegation concerning the prote
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Table 3.3. Implementation of the de
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with the associations of reference
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During 2005, the Special Unit also
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4. Governance structure 243
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Figure 4.1 4.1. AGCOM’s governing
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President’s Cabinet Guido Stazi D
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with the institutional actions to s
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achievement of the objectives set b
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for conflict of interests), € 22,
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in the economic, legal, sociologica
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Measures to guarantee rights of end
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DECT .............Digital Enhanced
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MVAS .............Mobile Value Adde
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