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Communications Regulatory Authority

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TV services might become the next killer application for mobile communication<br />

systems. Therefore, AGCOM decided to spur product innovation by defining a light<br />

regulation which will go with the development of the market and that, at the same time,<br />

will be in line with the European regulatory project and its own institutional targets<br />

(connected in particular with the respect of pluralism and competition). Therefore the<br />

regulation aims at spurring the spreading of the service, by directing it towards a<br />

development which is ideal for the well-being of the national community (cf. paragraph<br />

2.6.).<br />

Italy is the only European country in which almost all mobile operators are about to<br />

start commercial DVB-H-related projects. These operators have adopted different<br />

strategies. For instance, the H3G mobile operator chose to have its own network to<br />

transmit DVB-H contents and to this end, in November 2005, it acquired Canale 7, a<br />

TV station having a licence for digital terrestrial broadcasting on the national territory.<br />

Thanks to this and to other minor acquisitions H3G launched mobility TV services on<br />

part of the national territory. Whereas other operators (Vodafone and TIM in particular)<br />

decided to lease part of the transmission band of the DVB-H network which is being<br />

developed by Mediaset following the acquisition of the terrestrial analogue frequencies<br />

of Europa TV. In any case, also the other mobile operators will soon be ready to make<br />

available mobility TV services for their users.<br />

Internet market<br />

The number of Internet users in Italy is close to 28 million; most of them – 23 million –<br />

belong to the residential segment, which, over the year, had the highest increase<br />

(14.5%). In the business segment and in the “school and public education”, increases<br />

were by 10.5% and 8% respectively.<br />

Revenues from Internet services – access services as well as web housing and web<br />

hosting services – reached 3.3 billion euros (figure 1.24.) and make up for 19.7% of<br />

fixed line services.<br />

Figure 1.24. Trend of revenues from Internet services in Italy (€ billion)<br />

65

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