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Communications Regulatory Authority

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On the other hand, satellite operators have focused on offerings that exploit the<br />

almost complete digitalization of their subscriber base: the differentiation of the<br />

television product has thus centred on the digital quality of the signal or on DVR<br />

services. Moreover, the prices of the offerings of the satellite pay-TV services packages<br />

have been lowered, also to compensate for the current difficulty, owing to technological<br />

limits, of offering Video on Demand services. In this regard, VoD offerings are being<br />

studied that would use hybrid set-top boxes connected to the broadband networks of<br />

telecommunications operators.<br />

As for the new media, worthy of note is the launch of the IPTV services, which<br />

still account for a marginal share of the total pay-TV service subscribers: approximately<br />

180,000 users at the end of 2005, totally attributable to the recent start-up of the Verizon<br />

offering, which will be followed by that of AT&T (Lightspeed project, cf. paragraph<br />

1.1.1.). In spite of the huge financial investments made by the telecommunication<br />

operators, it is expected that in 2009 IPTV service subscribers will still be a minor<br />

component of the total digital television subscribers: 6%, with around 5 million users,<br />

Lastly, on the regulatory front, it is necessary to report the decision of the<br />

Federal <strong>Communications</strong> Commission (FCC) not to appeal the sentence of the Court of<br />

Appeals for the Third Circuit of Philadelphia, which, in 2004, had passed a negative<br />

judgement against the new rules introduced by the FCC itself on the subject of<br />

ownership of mass communication media. These rules would have eased the limits in<br />

force on the ownership of television, radio, and newspapers, eliminating the ban against<br />

possession by a single company of a newspaper and radio and television broadcasting<br />

companies in the same geographic market.<br />

The television sector in Western Europe<br />

Last year the European television sector (Figure 1.14.) reached a total value of<br />

approximately 80 billion euro, with a steady growth of 7.6%, higher than that registered<br />

in 2004 (6%).<br />

35

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