Communications Regulatory Authority

Table 1.33. Percentage breakdown of investments by product categories
(means/product categories) 2005
TV Radio Dailie
s
Magazine
s
Outdoor
Advertisin
g
Cinem
a
Internet Total
Food 86.1 2.1 2.2 7.1 1.0 1.3 0.2 100.
0
Cars 55.8 9.1 22.2 7.2 2.6 2.4 0.7 100.
0
Telecommunicati 72.8 3.9 10.4 6.6 3.4 0.6 2.3 100.
ons
0
Media/Publishin 63.8 13.3 12.1 5.7 1.8 0.4 2.8 100.
g
0
Beverage 82.8 4.1 4.8 4.9 1.7 1.3 0.4 100.
/Alcohol
0
Clothing
1.9 11.5 54.1 7.9 1.0 0.3 100.
23.3
Finance &
8.6 26.7 9.9 1.6 1.3 4.0 100.
Insurance 47.9
0
Toiletries 84.9 1.8 1.2 10.6 0.4 0.7 0.4 100.
0
Grooming 54.3 2.3 3.1 38.9 0.4 0.6 0.4 100.
0
Household 89.8 1.8 1.3 6.6 0.2 0.2 0.1 100.
0
Source: Estimates on Nielsen data
1.2.6. The development of the regulatory framework
Audiovisual
In the reference period the most significant legislative intervention in the
audiovisual sector was the approval of legislative decree no. 177 of 31 July 2005, on
“Consolidated radio and television broadcasting act”, issued in the pursuance of the
delegation granted to the Government in compliance with article 16 of law no. 112 of 3
May 2004 on “Regulations governing the structure of the radio and television
broadcasting system and RAI”.
The Consolidation Act contains a methodical reconstruction of provisions in
force on radio broadcasting and conforms to the principles of coordination,
simplification, harmonization and effectiveness governing the writing of consolidation
acts. Such act completes the intervention for the reorganization of communication
0
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