journal of digital research & publishing - The Sydney eScholarship ...

1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING
is based on a democratic, populous notion of glamour rather than one fed from centralised
media to a mass audience. The elimination of print culture, and its inevitable reliance on
a consumerist notion of glamour that appeals to the masses, Rodic’s blog creates a version
of glamour with an emphasis on the ordinary person on the street, a heightened feel of
everydayness.
Figure 1: TNB Subject returns the gaze (TNB, 2009)
The glamour of celebrity has similarly been undermined by sites such as PerezHilton.
com and Twitter. By way of the internet, the glamorous star image goes through a
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relies on mystery to create effect. Hadley Freeman comments:
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