journal of digital research & publishing - The Sydney eScholarship ...

1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING
The 3D evolution after AVATAR:
Welcome to 3D at homes
Jaeun Yun
UNIVERSITY OF SYDNEY
Abstract
Recent technological advances of 3D TV services are close to deployment of the arrival of the 3D experience
in the home. The large scale research on its challenges and opportunities are evaluated in this article. The
purpose of this paper is to examine the 3D movie phenomenon after the huge success of AVATAR and the media
industry’s next step towards the standardization of 3D at home. This article examines current technological
processes of the major home entertainment manufacturers for delivering 3D content at home. The primary sources
that are used to investigate the 3D phenomenon and information about 3D technology are!"#"$%&'#!()*+,"-./!0-&!
',$*.1+2!+%3)+1./!0-&!-'1%+"1*+%/!1%#4,)-)52!-'1%+"1*+%!",$!.#'%,#%!&"5"6',%.7!
Keywords
AVATAR ,'3D CONTENTS ,'DIGITAL TECHNOLOGY , THE FUTURE OF 3D ,'3D HOME TECHNOLOGY
2009 was a turning point for the 3D content history with the success of AVATAR, which is
6+%&07*6&30)$6$7(*&\Y&4#0&%I%>&>%#%3*%8M&B+$*&vV\F&0$##$7"&)(8,%6&\Y&4#0&+3*&"76&7"#9&
attracted adult viewers to 3D screens, but has also given us a glimpse of 3D content’s bright
future. The worldwide success of AVATAR has demonstrated that audience are willing to
pay a premium for 3D experience and, in 2010, more than 24 3D movies are slated to take
over the success of AVATAR. Moreover, with the convergence of the audiences’ desire for
a new media experience and technological advances of home entertainment equipment,
the arrival of the 3D experience in the home world is just around the corner. The evolution
of stereoscopic 3D effects in feature animation extends its power to a more popular form
of media. The media industries are exploring a way to deliver major events such as sports
games or music concerts with 3D applications to fans. In addition, recent technological
advances are close to the actual deployment of 3D TV services in homes. The purpose of
this paper is to examine the 3D movie phenomenon after the huge success of AVATAR
3"8&\Y&4#0&$"8(*6>$%*L&"%P6&*6%'&D7>&6+%&*63"83>8$K36$7"&7D&\Y&4#0*&$"&6+%&6+%36%>*M&i$6+&
6%5+"$53#&('836%*S&4#0*&03H%>*&3>%&3#*7&%3,%>&67&355%**&6+%&"%G&6%5+"7#7,$%*&67&38I3"5%&
3D experience at homes. As a result, I examine the current technological process of the
major home entertainment equipment for delivering 3D content homes. The primary
*7(>5%*&7D&6+$*&3>6$5#%&3>%&D>70&3538%0$5&R7(>"3#*S&4#0&$"8(*6>$%*L&>%'7>6*S&4#0&#$6%>36(>%S&
technology literature and other science magazines.
75