journal of digital research & publishing - The Sydney eScholarship ...

1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING
their real voice freely, although one people sound is weak, but when thousands people are
grabbing together; therewill be a great effect. Face Twitter this social media, any tiny news
are likely to be immeasurably blowing up.
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automatically. Before long, she got many replies from her friends, some are suggestions
about air conditioning dealers and brands and some are suggestions to tell her how to keep
cool without air conditioning. And a nationwide chain stores in reply to her twitter: they
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This is a new way of the search for information online, “search” and “social media” is
mixing, a kind of new search mode is on the rise. Information from “whom” in this case
did greater impact on creditability rather than information from “where” did. We can
shrink search range to those we trust in by social media to establish trusted sources of
information. And it depends on how “social” it is.
Does it mean that except the traditional search channels, lots new challenges and
opportunities are emerging.
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sorting only based on number that a certain key word showed in page or the Meta tag.
With the birth of Google, search engine focus began to shift from a single page to netting
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