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1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING 7. Continued worship of the TSH lab test: Too many doctors still think the TSH lab 6%*6&$*&D>70&=78&/#0$,+69M&A7&G+%"&97(&4"3##9&*63>6&67&D%%#&G%##&7"&8%*$5536%8&6+9>7$8&G$6+& a TSH at zero or below…WHAM…you must lower your meds because you are somehow “hyper” in spite of no symptoms to match. 8. Pharmaceutical addicts: You mention your lingering hypothyroid symptoms, and you are bandaided with antidepressants, antianxietal meds, statins, BP pills, pain 63)#%6*S&35$8&>%C(P&'$##*S&53#5$(0&D7>&97(>&6+$""$",&)7"%*f$"*6%38&7D&("8%>*63"8&6+36&6+%*%& are ALL side effects of poor treatment or undiscovered issues. 9. The country you live in: The desperation of UK thyroid patients is deep thanks to a thyroid association and a College of Physicians which tightens the screws if a doctor dares to prescribe a life changing medication with T3 in it. Or just as frustrating, having a government which forbids desiccated thyroid to arrive to you in the mail. 10. Reformulations and Big Pharma apathy: Forest Labs turned one of the most popular and effective desiccated thyroid brand, Armour, into a pill with too much cellulose and too little sucrose , causing a massive return of symptoms in many, sooner or later. RLC also reformulated their Naturethroid, and though some patients still do well on it, others do miserably, and we are left wondering WHAT to take. (Thank God for Erfa’s Canadian “Thyroid”, but will we be able to continue with this fabulous desiccated thyroid product?) And there are more reasons you might want to bring up in the Comments part of this post. So you see, it’s no wonder so MANY patients feel forced to selftreat, yet they are also condemned for doing so. I refuse to condemn them for exactly the reasons above. Petty. /##&`&3*H&$*&6+36&G%&3##&6>9&67&4"8&3&,778&875S&)(6&$6&039&)%&h($6%&+3>8&G+%"&97(&57"*$8%>& all the above. Allinall, we still have a way to go, baby, and especially with the doctors we try so hard to get help from…but can’t. 152
1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING Fashion Blogs: the new menber in fashion industry By Chi Zhang UNIVERSITY OF SYDNEY Abstract Fashion blog and bloggers has taking place in fashion industry. As new gatekeepers of fashion knowledge, D3*+$7"&)#7,,%>*&3>%&$"C(%"5%*&6+%&'()#$5&7'$"$7"*&7D&D3*+$7"&3"8&"%G&D3*+$7"&6>%"8M&/#*7S&6+%&38I3"63,%& 7D& 6$0%& %DD%56$I%"%**& 7D& )#7,& +3*& $"C(%"5%8& 6+%& 6>38$6$7"3#& '()#$*+$",& $"8(*6>9S& %*'%5$3##9& D3*+$7"& 03,3K$"%*M&B+%&$"C(%"5%&7D&D3*+$7"&)#7,*&+3*&"76&*67'%8S&D3*+$7"&#7,%*&+3I%&)%570%&3&"%G&03>H%6$",& tool where designers use to receive feedbacks of their new trend. The extremely large number of visitors of fashion blogs has attracted eyes of advertisers, and made it new place advertising, just like the advertising on the bus in the old days. The effectiveness of blogs and the popularities of fashion blogs have made blogger become a new career. Keywords 1&-#','.)1&"43"0#','6%43"-0','-0&"0+'5+!"%','5%*8+$"0#'' Introduction Those fashion bloggers has made their way to the forefront of fashion news and gossip. B+%9&+3I%&)%570%&D3*+$7"&$57"&G$6+&6+7(*3"8*&7D&C7G%>*&3"8&6+%$>&)#7,*&+3I%&"7&#%**&6+%"& 10,000 hit daily. Bloggers such as Susie Lau the creator of Style Bubble, Bryan boy, Garance Dore, Sartorialist’s Scott Schuman and creator of Jak & Jil blog Tommy Ton are all given frontrow seat at famous designer’s shows, like Chanel, Dolce & Gabbana and Prada. They also appear on wellknown fashion magazines such as Vogue US, Harper’s Bazaar and Ella. Not to mention how many times there have been a news articles or interviews about them on each news paper, news website. Blog as a communication tool has become a sign of the changing communication. The fast and emotional twoway dynamic communication nature of web blog has pushed blog (in this article, fashion blog in particular) to a new level, where it is a communication and marketing tool that cannot be neglected. This article D75(*&7"&6+%&$"C(%"5%&7D&D3*+$7"&)#7,&67&6+%&$"8(*6>9S&3"3#9*%*&6+%&"36(>%&7D&D3*+$7"&)#7,& in communication, compare it with traditional fashion journalism and magazines. The article will also explore how fashion blog used as a marketing tool and analyses what was does the success of fashion blogs has bought to bloggers. 153
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