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journal of digital research & publishing - The Sydney eScholarship ...

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1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING<br />

current technologies <strong>of</strong> 3DTV with many different 3D video formats and active shutter<br />

and passive polarise glasses might be the best chance <strong>of</strong> 3D experience in the next few<br />

years. 3DTV for broadcasting application and consumer televisions may be the next big<br />

evolution in television and to experience a good enough quality 3D broadcast without<br />

special glasses is one <strong>of</strong> the key drivers for the successful deployment <strong>of</strong> 3DTV. In spite <strong>of</strong><br />

all those challenges, it is evident that 3DTV technology is beginning to take <strong>of</strong>f its simple<br />

anaglyph and 3DTV­based anaglyph will become a mainstream broadcasting service in<br />

the near future.<br />

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<strong>research</strong> studies are being conducted to make sure that consumers are getting the quality<br />

3D images they expect. Every home TV technology such as LCD, plasma and DLP in homes<br />

is preparing to adopt a 3D capable 120 Hz refresh rate. 3D video­on­demand services<br />

will leverage the bandwidth and synchronization for 3D, and BSkyB and English satellite<br />

operators are ready to open a 3D channel. In this context, home TV technology is developing<br />

rapidly and it costs a lot to replace the new equipment every time new equipment is released.<br />

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into 3D tools is possible and it might satisfy the demand for pirated 3D content. To produce<br />

full resolution 3D using available HD overcapacity, Sony SRW decks are used to record<br />

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Pablo’s SD and HD output is used for down­converting a secondary HD channel. Both<br />

channels synchronize HD and are ready for 3D (Bernard F et al, 2009). On the contrary,<br />

existing conversion techniques cannot still achieve the 3D detail and sharpness <strong>of</strong> the 3D<br />

images without stereoscopic cameras. However, as we have seen that quality issues come<br />

second after availability through the 2D piracy experience, the ability to convert 2D to 3D<br />

content could be one <strong>of</strong> the options to contribute to market penetration <strong>of</strong> 3D in homes.<br />

Conclusion<br />

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issues since every major studio is now competitively making 3D features. <strong>The</strong> increasing<br />

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in cinemas and made home entertainment in 3D a popular issue in media industries. <strong>The</strong><br />

number <strong>of</strong> 3D screens is increasing every month and theatres are rapidly being equipped<br />

with special <strong>digital</strong> projectors. While diverse 3D content is delivered to the audience<br />

through a special <strong>digital</strong> projector in theaters, home entertainment manufacturers are<br />

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