journal of digital research & publishing - The Sydney eScholarship ...

1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING
State of Blogosphere report produced by Technorati (2009), “there is a rising class of
professional bloggers”, the statement shows that of all respondents, 9% were found to be
self­employed bloggers in which blogging is the primary objective of the business, and
overall, 17% reported that blogging is a primary source of income (Technorati, 2009). The
statement also shown a high education level of a 75% of bloggers have college degrees, and
40% of them have worked in traditional media, out of these bloggers who has tractional
media working experiences, 40% have worked in magazine. The data shows that there is
chances of improve the fact that blog posts are having spelling and lack of respect for the
conventions of English grammar, based on high education and professional media (even
journalist) experiences.
As the 2009 State of Blogosphere report produced by Technorati (2009) has found that
for 17% bloggers, blogging is their primary income, and the research has found that 40% of
processional bloggers monetise their blog with display advertisements, compare to 2008,
6+%>%&$*&3"&$"5>%3*%*&7D&EVsM&!6+%>*&)#7,,%>*S&\ns&+3I%&3D4#$36%&#$"H*&3"8&Ws&G3*&'3$8&D7>&
posting. As mentioned above, international clothing brand American Apparel has display
advertisements on quite a few of popular fashion blogs. Small numbers of professional
bloggers has start make income out of their blog. Some fashion bloggers also accept by
the mainstream fashion industry and been commissioned of their work. For example, the
London based fashion blogger, the creator of StyleBubble.com, Susie Lau is currently a
Commissioning Editor of Dazed Digital, and has been invited to their product launches
(Allen, 2010). Celine, DKNY, Gap and Burberry have commissioned illustrator Garance
Doré (creator of Garance Doré,), and photographer Scott Schuman (the creator of The
Sartorialist) for their works (History, 2009). The success of those fashion blogs has created
opportunities for those blogger an entry to the fashion industry. And fashion blogs has
become a part of fashion industry.
Conclusion
Fashion blog and bloggers has taking place in fashion industry. As new gatekeepers of
D3*+$7"& H"7G#%8,%S& D3*+$7"& )#7,,%>*& 3>%& $"C(%"5%*& 6+%& '()#$5& 7'$"$7"*& 7D& D3*+$7"& 3"8&
"%G&D3*+$7"&6>%"8M&/#*7S&6+%&38I3"63,%&7D&6$0%&%DD%56$I%"%**&7D&)#7,&+3*&$"C(%"5%8&6+%&
6>38$6$7"3#& '()#$*+$",& $"8(*6>9S& %*'%5$3##9& D3*+$7"& 03,3K$"%*M& B+%& $"C(%"5%& 7D& D3*+$7"&
blogs has not stoped, fashion loges have become a new marketing tool where designers use
158