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1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING the whole society and the social network. In order to avoid this trend and build a positive and healthy personal network, people need to seek a new communication channel to connect him with his friends and colleagues. Computer games can provide chances for people who have few friends and are separated from the society to be connected with a "%G& *75$3#& "%6G7>H& & .O77*6& 0& *36$*4%8& 6+%&3)7I%&>%*'%56&7D&'%7'#%M&i+%"&'#39$",&j3''9&23>0S&'%7'#%&4>*6&"%%8&67&)($#8&3&'#39%>& group. This provided a communication platform for different friends. In the process of playing, people may steal their friends’ vegetables and be stolen by their friends. This to some extent added the possibility of interaction. Apart from this, having the same leisure 356$I$69S&'%7'#%&+3I%&3&57007"&67'$5&67&63#H&$"&6+%$>&7D45%*&3"8&57(#8&*$,"$453"6#9&5>%36%& a friend atmosphere in workplace. Not only strengthen the connection with old friends, Happy Farm can also provide an opportunity for meeting new friends. If you were added into your friends’ group, it meant that you are introduced to all his friends in that group. It could greatly broaden people’s social network. VM&B+%&*%"*%&7D&*%#D]D(#4##0%"6&D7>5%8&'%7'#%&67&*%%H&3&*'$>$6(3#&'3>38$*% /557>8$",&67&B+%7>9&7D&j$%>3>5+9&7D&"%%8*S&%I%>9&'%7'#%&+3I%&3&"%%8&7D&*%#D]D(#4##0%"6M& Emotion theorist Keith Oatley said one of the major enjoyments that games offer lies in the goals it set for players (Bernard Perron &Mark J. P. Wolf, 2009). In the world of online game, people can easily gain a sense of accomplishment by reaching all kinds of goals they may not manage to do in everyday life. Take Happy Farm for example, people can realize their dreams to be a successful farm owner, can realize their dreams to live a peaceful life and can realize their dreams to be a team leader. Based on people’s original incentive to join the game, we could get such an idea that *75$3#&D3567>*&'#39&3&*$,"$453"6&>7#%&$"&D7>5$",&'%7'#%&67&5+77*%&6%5+"7#7,$%*M& Social factors pushed people to use technologies to build a virtual ideal world. But technology was far from being a passive role waiting to be selected. It could also affect people and society to some extent. 1. The virtual world built by technology could be moved to the reality by people. lB%5+"7#7,9& 53"& )%& 8%*$,"%8& 3"8& '>78(5%8& $"& G39*& 6+36& *9*6%036$53##9& >%C%56& 3"8& 84
1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING embody the interests of some groups in society.”(Graeme Kirkpatrick, p2). In the case of Happy Farm, the interest of the users was expressed. The whole society found that so many people were interested in farm life. So after the emergence and popularity of the online game Happy Farm, real versions of Happy Farm have emerged in some cities of China. In these real farms, people can grow real vegetables and raise real animals. These farms were getting gradually popularity among people. With little rent, people can rent a small piece of land from the owner. Then they can grow everything they want. In the process of plowing and weeding, they exercised their physic body, interacted with their children and got close to the nature. When harvest, they can get fresh and green fruits and vegetables. With so many advantages, real Happy Farm has become a brand new life style and was becoming more and more popular among urbanite. The virtual world built in Happy Farm was gradually being moved to the real world. 2. Psychological effect put by technology can affect people’s behavior From its birthday, computer games have always been connected with several kinds of psychological effects, not only negative but also positive (Joost Raessens & Jeffrey Goldstein, 2004). Major psychological effects caused by Happy Farm lied in its two most controversial side effects: the problem of addiction and bad example setting. The former one was very common among online games. Happy Farm was of no exception. After the emergence and popularity of the game, it was quite often to see following reports on newspaper and 6%#%I$*$7"-&3&076+%>&,76&('&36&0$88#%&"$,+6&67&>%5%$I%&I%,%63)#%*&D7>&+%>&*7"a&3"&7D45%&#389& quit her job in order to steal others’ vegetables on time and so on. “Evidence for addiction or dependency stems from an indication that playing computer or video games eats into time spent with other activities to an extreme degrees” (Joost Raessens & Jeffrey Goldstein, p146). A lot of people waste their time on playing online games. Students were addicted to it forgetting study; white collars were trapped in it leading to giving up job. Some behaviors of these players were very ridiculous for us to accept. But they did really exist. Computer games became the most important thing in their life which lead to a disorder of formal 83$#9&#$D%&3"8&4"3##9&G7(#8&#%38&67&3&8$*7>8%>&7D&6+%&G+7#%&*75$%69M The other bad impact of this game was that it set a bad example in affecting people’s conduct. One of the most important aspects in this game was to steal vegetables of others. If you want to build up a great deal of fortune and upgrade quickly, you may need to pay 85
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