journal of digital research & publishing - The Sydney eScholarship ...

1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING
R*-)'-)/'4"/-)#,+'#6'VJA%'#5'-)/'7+,8/-;'+5'#,:+5*%+-*#5'72%-'!*,%-"0'7+8/'+'9/.*%*#5'
on the particular brand it will adopt. A generic analysis of a likely business decision
7+8*5:'4,#./%%'*%')/,/*5'4#%*-/9&'=9/+""0;'-)/'!*,%-'*5>/%-*:+-*#5%'*5-#'+'%2*-+%M&/*&%0'#79%%*&3>%&+$>%8&
67&D(#4##&*'%5$45&>7#%*&G$6+$"&3"&7>,3"$*36$7"S&570'%6$",&'>$7>$6$%*&G$6+$"&6+%&>7#%&6+%9&3>%&
63*H%8&67&D(#4##&G$##&"36(>3##9&*('%>*%8%&6+%&388$6$7"3#&63*H&7D&57"6>$)(6$",&$"D7>036$7"&
$"&3&*'%5$45&G39&$"67&3&?NAM&i+$#%&3"&7>,3"$*36$7"&039&3''7$"6&3&H"7G#%8,%&03"3,%>&67&
strategise best practices for eliciting information and knowledge from resources, it is an
impossible task for one resource to know the critical details of all roles. It is evident therefore
that an organisation must create a culture that encourages information contribution and
knowledge management practices within all roles. Without such a culture the very basic
potential of the most sophisticated CMSs will not be brought to fruition.
The battle of knowledge management and politics
O#,'+50'#,:+5*%+-*#5'85#$"/9:/'*%'+,:2+/'$*-)'*74"/7/5-*5:'
new knowledge systems suggests the elusiveness of effecting or ingraining best
knowledge strategies. However supportive of knowledge strategies a CMS purports to
be, technology itself lends no respite to ingrained organisational issues surrounding
95