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1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING<br />

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provide. <strong>The</strong> introduction <strong>of</strong> Web 2.0 has further advanced this new media revolution,<br />

calling Internet users to participate, share, and interact. In response to these drastic<br />

changes and technological advancements in <strong>publishing</strong>, growing populations have accepted<br />

online media as a means <strong>of</strong> expression in all areas <strong>of</strong> life, including the search for love.<br />

References<br />

Deuze, M. 2006. Participation, remediation, bricolage: considering principal components <strong>of</strong> a <strong>digital</strong><br />

culture. <strong>The</strong> Information Society, 22(2), pp. 63­75.<br />

Gorman, L., 2009. <strong>The</strong> rise <strong>of</strong> new media. Media and Society into the 21st Century: A Historical Introduc­<br />

tion, 2nd ed. UK: Chichester.<br />

j7##3"8%>S&YMS&V;;VM&/07",&97(",&38(#6*S&(*%&7D&6+%&$"6%>"%6&67&4"8&*%P(3#&'3>6"%>*&$*&>$*$",M&Perspectives<br />

on Sexual and Reproductive Health 34(6), pp. 318.<br />

Merkle, E. & Richardson, R., 2000. Digital dating and virtual relating: conceptualizing computer mediated<br />

romantic relationships. Family Relations, 49(2), pp. 187­192.<br />

Montini, T. & Ovrebo, B., 1990. Personal relationship ads: an informational balancing act. Sociological Per­<br />

spectives, 33(3), pp. 327­339.<br />

Rosen, L., et al., 2008. <strong>The</strong> impact <strong>of</strong> emotionality and self­disclosure on online dating versus traditional<br />

dating. Computers in Human Behavior, 24, pp. 2125­2157.<br />

Schau, H. & Gilly, M., 2003. We are what we post? self­presentation in personal web space. <strong>The</strong> Journal <strong>of</strong><br />

Consumer Research, 30(3), pp. 385­404.<br />

A()>3+03"930S&UM&T&=>%%"4%#8S&bMS&V;;WM&!"#$"%&5700("$536$7"&3"8&387#%*5%"6&>%#36$7"*+$'*M&<strong>The</strong> Future<br />

<strong>of</strong> Children, 18(1), pp. 119­146.<br />

Thompson, J.B., 2005. <strong>The</strong> <strong>digital</strong> revolution and the <strong>publishing</strong> world. Books in the Digital Age: <strong>The</strong> Trans­<br />

formation <strong>of</strong> Academic and Higher Education Publishing in Britain and the United States. UK: Polity.<br />

Whitty, M., 2007. Revealing the ‘real’ me, searching for the ‘actual’ you: presentations <strong>of</strong> self on an internet<br />

dating site. Computers in Human Behavior, pp. 1­17.<br />

Wilson, S. & Peterson, L., 2002. <strong>The</strong> anthropology <strong>of</strong> online communities. Annual Review <strong>of</strong> Anthropology,<br />

31, pp. 449­467.<br />

39

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