journal of digital research & publishing - The Sydney eScholarship ...

1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING
seeking the most effective ways to deliver 3D to homes. Major manufacturers such as Sony,
Samsung and Panasonic are constantly showing off new 3D production and delivering
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production companies are also producing more 3D animations for various ranges of
television sets with 3D capabilities. Nonetheless, the most important thing is to make sure
the experience delivered to customers is of the quality they expect. 3D still has to prove its
value to convey and expand the scope of the emotions to extend the art of 3D storytelling.
The recent technological advances and interest in 3DTV will result in more developed
equipments and delivery tools and new 3D projectors, as 3D production tools and 3D
home equipment are introduced to the market every year. The possibility of converting
2D to 3D content using existing 2D gear equipment sis also necessary to avoid expensive
replacement of home entertainment tools. The majority of 3D fans are waiting every day
to invest in the practical 3D home theater technology for real time 3DTV broadcasting.
AVATAR once proved the actual 3D standardization of motion features in cinema. When
research and technological innovation solve the technical and artistic challenges of 3DTV
at home, 3D televisions will be appeared in every living room across the world.
References
Bernard F, et al (2009) ‘3DTV AT HOME: STATUS, HALLENGES AND SOLUTIONS FOR DELIVERING
/&j`=j&@_/J`BZ&Q{bQS&J (2009)#>Are 3­D Movies Ready for Their Closeup?’ in Time Magazine available at http://www.
time.com/time/magazine/article/0,9171,1886541,00.html [accessed on 20 April 2010]
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