journal of digital research & publishing - The Sydney eScholarship ...

1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING
Fashion Blogs: the new menber in
fashion industry
By Chi Zhang
UNIVERSITY OF SYDNEY
Abstract
Fashion blog and bloggers has taking place in fashion industry. As new gatekeepers of fashion knowledge,
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tool where designers use to receive feedbacks of their new trend. The extremely large number of visitors of
fashion blogs has attracted eyes of advertisers, and made it new place advertising, just like the advertising
on the bus in the old days. The effectiveness of blogs and the popularities of fashion blogs have made
blogger become a new career.
Keywords
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Introduction
Those fashion bloggers has made their way to the forefront of fashion news and gossip.
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10,000 hit daily. Bloggers such as Susie Lau the creator of Style Bubble, Bryan boy, Garance
Dore, Sartorialist’s Scott Schuman and creator of Jak & Jil blog Tommy Ton are all given
front­row seat at famous designer’s shows, like Chanel, Dolce & Gabbana and Prada. They
also appear on well­known fashion magazines such as Vogue US, Harper’s Bazaar and
Ella. Not to mention how many times there have been a news articles or interviews about
them on each news paper, news website. Blog as a communication tool has become a sign
of the changing communication. The fast and emotional two­way dynamic communication
nature of web blog has pushed blog (in this article, fashion blog in particular) to a new level,
where it is a communication and marketing tool that cannot be neglected. This article
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in communication, compare it with traditional fashion journalism and magazines. The
article will also explore how fashion blog used as a marketing tool and analyses what was
does the success of fashion blogs has bought to bloggers.
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