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1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING<br />

embody the interests <strong>of</strong> some groups in society.”(Graeme Kirkpatrick, p2). In the case <strong>of</strong><br />

Happy Farm, the interest <strong>of</strong> the users was expressed. <strong>The</strong> whole society found that so many<br />

people were interested in farm life. So after the emergence and popularity <strong>of</strong> the online<br />

game Happy Farm, real versions <strong>of</strong> Happy Farm have emerged in some cities <strong>of</strong> China.<br />

In these real farms, people can grow real vegetables and raise real animals. <strong>The</strong>se farms<br />

were getting gradually popularity among people. With little rent, people can rent a small<br />

piece <strong>of</strong> land from the owner. <strong>The</strong>n they can grow everything they want. In the process <strong>of</strong><br />

plowing and weeding, they exercised their physic body, interacted with their children and<br />

got close to the nature. When harvest, they can get fresh and green fruits and vegetables.<br />

With so many advantages, real Happy Farm has become a brand new life style and was<br />

becoming more and more popular among urbanite. <strong>The</strong> virtual world built in Happy Farm<br />

was gradually being moved to the real world.<br />

2. Psychological effect put by technology can affect people’s behavior<br />

From its birthday, computer games have always been connected with several kinds<br />

<strong>of</strong> psychological effects, not only negative but also positive (Joost Raessens & Jeffrey<br />

Goldstein, 2004).<br />

Major psychological effects caused by Happy Farm lied in its two most controversial<br />

side effects: the problem <strong>of</strong> addiction and bad example setting. <strong>The</strong> former one was very<br />

common among online games. Happy Farm was <strong>of</strong> no exception. After the emergence<br />

and popularity <strong>of</strong> the game, it was quite <strong>of</strong>ten to see following reports on newspaper and<br />

6%#%I$*$7"-&3&076+%>&,76&('&36&0$88#%&"$,+6&67&>%5%$I%&I%,%63)#%*&D7>&+%>&*7"a&3"&7D45%&#389&<br />

quit her job in order to steal others’ vegetables on time and so on. “Evidence for addiction or<br />

dependency stems from an indication that playing computer or video games eats into time<br />

spent with other activities to an extreme degrees” (Joost Raessens & Jeffrey Goldstein,<br />

p146). A lot <strong>of</strong> people waste their time on playing online games. Students were addicted to<br />

it forgetting study; white collars were trapped in it leading to giving up job. Some behaviors<br />

<strong>of</strong> these players were very ridiculous for us to accept. But they did really exist. Computer<br />

games became the most important thing in their life which lead to a disorder <strong>of</strong> formal<br />

83$#9&#$D%&3"8&4"3##9&G7(#8&#%38&67&3&8$*7>8%>&7D&6+%&G+7#%&*75$%69M<br />

<strong>The</strong> other bad impact <strong>of</strong> this game was that it set a bad example in affecting people’s<br />

conduct. One <strong>of</strong> the most important aspects in this game was to steal vegetables <strong>of</strong> others.<br />

If you want to build up a great deal <strong>of</strong> fortune and upgrade quickly, you may need to pay<br />

85

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