journal of digital research & publishing - The Sydney eScholarship ...

1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING
entertainment industry started to consider delivering children and family content in 3D
as the new frontier. At the 2010 CES, major manufacturers such as Samsung, Sony and
Panasonic showed off a range of television sets with 3D capabilities teamed with major
animation productions. Cloudy with a Chance of Meatballs is available at home theatres
with Sony’s Bravia 3D­enabled LCD television sets. Dream Works Animations announced
a 3D Blu­ray version of Monsters vs. Aliens with Samsung’s 3D­capable TV sets and Blu­
ray players (Wolfwood, 2010). This shows that there is still a stronger preference for 3D
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3DTV broadcasting
Another interest of the media industry to come with the glowing success of 3D content
might be the possibility of delivering 3D broadcasting. Technological developments
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application. In addition, broadcasters are exploring the possibility of delivering 3D sports,
movies, and documentaries to homes. 3D broadcasting is much more complex than 3D
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possible broadcasting channels such as cable and satellite, or other types of media such
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and coding constraints (Bernard et al., 2009). The choice of different video formats
during transmission and their compatibility with different 3D technologies varying in
characteristics and sizes are another critical challenge of 3DTV broadcasting. As a result
of that, to standardize 3DTV broadcasting services in homes might be the long term plan.
However, Foxtel is screening the upcoming Australia vs New Zealand match in 3D and
Channel 9 will also air Wednesday night’s State of Origin match in 3D. A Harvey Norman
spokesman said that they had sold 10,000 3D televisions (Sun, 2010). In spite of all the
challenges, delivering 3D contents via broadcasting applications for home viewers seems
to have already begun.
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TV are effortless viewing, content, compatibility with the existing infrastructure and the
role of multi­view video coding. In this tendency, the biggest challenge of 3D broadcasting
might be the battle with special glasses for home viewers to avoid nauseation. It could
be acceptable for 3D fans to wear the glasses for two or three hours for a home 3D
experience, but glass free auto­stereoscopic displays might be needed more for the 3DTV
broadcasting audience since it is not suitable for viewing for longer periods. However,
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