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1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING their real voice freely, although one people sound is weak, but when thousands people are grabbing together; therewill be a great effect. Face Twitter this social media, any tiny news are likely to be immeasurably blowing up. & 3>7("8& vVr;M& B+$*& 0%**3,%& G3*& ('836%8& automatically. Before long, she got many replies from her friends, some are suggestions about air conditioning dealers and brands and some are suggestions to tell her how to keep cool without air conditioning. And a nationwide chain stores in reply to her twitter: they ,76&vVr;&3$>&57"8$6$7"$",&67&*%##&$"&6+%&3>%3&7D&?+3'%#&j$##&3"8&#%D6&+%>&3&#$"HM This is a new way of the search for information online, “search” and “social media” is mixing, a kind of new search mode is on the rise. Information from “whom” in this case did greater impact on creditability rather than information from “where” did. We can shrink search range to those we trust in by social media to establish trusted sources of information. And it depends on how “social” it is. Does it mean that except the traditional search channels, lots new challenges and opportunities are emerging. B+%&4>*6&G3I%&7D&*%3>5+&%",$"%*&R(*6&%0%>,%8&$"&6+%&*(>D35%&7D&6+%&'3,%&3"8&57"6%"6S& sorting only based on number that a certain key word showed in page or the Meta tag. With the birth of Google, search engine focus began to shift from a single page to netting 168
1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING system. Google not only values a site’s content, it also depends on how many external links pointed to the content. Under the PageRank rules, each link is a “vote” to related page. So the quality of content becomes very important – the relevancy of landing page and key words becomes more and more important. When links becomes helpful to the accuracy of the search results, what it proved >%#%I3"59&$*&+%#'D(#M&O(*6&#$H%&=77,#%&I3#(%*&*70%&*'%5$45&#$"H*&3"8&57"6%"6S&G%&I3#(%&7(>& own friends’ online action rather than strangers. This is where the social media began to change something about search. In search of 3.0 times, a page may not only depending on the content and links to the content but also depending on your personal contacts. The more frequent people 5700("$536%& 7"& *75$3#& "%6G7>HS& 6+%& 07>%& 355(>36%& >%*(#6*& G$##& )%& 4#6>36$",& )9& *75$3#& >%#36$7"*S&3"8&6+%>%)9&7(>&(*%>*&53"&4"8&07>%&355(>36%&3"8&>%#$3)#%&$"D7>036$7"M A70%&*75$3#&0%8$3&G%)*$6%*&+3I%&3#>%389&%P5%%8&=77,#%&$"&6%>0*&7D&*%3>5+$",&*'%5$45& $"D7>036$7"M&27>&%P30'#%S&G+%"&97(&G3"6&67&G365+&I$8%7S&97(&3>%&,7$",&67&Z7(6()%&4>*6&7>& Google? ( Youtube has became the second searching engine in the word) Originally Twitter just is a way of sending personal state to others, now is evolving into a real time searching for “now” what is happening now? In the true sense of “Google and BG$66%>&G$##&0$PmS&6+7*%&*75$3#&0%8$3&*(5+&3*&lBG$66%>m&3"8&l235%)77Hm&4"3##9&*+7(#8&)%& index objects for searching. The existing search engines will constantly optimize rules to satisfy the requirement of “instant search” and “high precision” for people. 169
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