journal of digital research & publishing - The Sydney eScholarship ...

1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING
in which new media has opened up doors for subcultures to assemble, disassemble and
reassemble phenomenon previously exclusive to hierarchical storytelling institutions.
This article focused on glamour, a construct utilised in the mainstream to sell consumerist
principles to a heteronormative audience. This construct, which relies on mystique and
mystery in order to create desireS&+3*&)%%"&8%09*6$4%8&)9&h(%%>&"%G&0%8$3&D7>0*M&&`&G7(#8&
argue that such subversion of a mainstream storytelling alters the semiotic meaning
in the minds of those who experience glamour in this form. Yet that is not to say that
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would be to ignore the role that new media takes in providing multiple viewpoints for a
population of bricoleurs. Rather, TNB&5>%36%*&3&*'%5$453##9&h(%%>&'>%*%"636$7"&7D&,#307(>&
6+36S&G+$#%&*()I%>*$I%S&5>%36%*&3&*'%5$45&type of glamour that differs from, yet borrows
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storytelling that remix established assumptions, thus enriching the meaning we hold
towards traditional concepts. In the kaleidoscopic medium of new media we are thus able
to generate meaning on multiple levels.
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