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1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING For example, previously, two luxury hotels in Mumbai attacked by terrorists and an U.S. Airways jet plunged into the Hudson River in New York. Twitters kept publishing the latest progress, videos and so on. Someone hereby said: “Is Twitter the CNN of the New Media of the New Media Generation (post on TechCruch)?” One of Twitter investors, John Borthwick even more optimistically thinks if Twitter can be the indispensable option for people searching emergency news and talk, it will to beat Google. But there are someone disputing the dependability of Twitter as it’s full of mass fragment information. A site editor who served Associated Press (AP) before said “The information on twitter is ex parte, it do not give others chance to pursuit.” But this can not hamper Twitter maintaining crazy. The statistics of Business week N39S& V;;^& *+7G%8& 6+36S& "%3>#9& r;& ?Q!*& G+7& 4"8& 6G%%6*& 3& '%>*7"3#& 3"8& '>7D%**$7"3#& delight which was almost tripped compared with 18 not even a year ago. Among English and American political leaders, Department for Children, School and Families Master Ed Balls, London Mayor Boris Johnson and The England Prime Minister’s wife Sarah Brown are all faith users for Twitter. The last American presidential election is further pushing Twitter standing on a commanding elevation in internet. %*$8%"59M& His accomplishment represents the evolution and development of advertising, marketing and public relation tools accompanied by the rapid reformation of New Medias and digital technology. US Presidential Election acquires electorates’ loyalty and trust by building the relationship in a closer and more interactive way. !)303&L*&I$567>9&5>%36%8&03"9&4>*6*-&+%&$*&6+%&4>*6&)#35H&5+$%D&%P%5(6$I%&$"&/0%>$53"& '7#$6$5*S& +%& $*& 6+%& 4>*6& 03"& G+7& 8$8"L6& 355%'6& 07"%9& $"& D%8%>3#& ,7I%>"0%"6& %#%56$7"& 164
1 P M J O U R N A L O F D I G I T A L R ESEARCH & P UBLISHING 530'3$,"M&QI%"&+%&$*&53##%8&6+%&4>*6&l$"6%>"%6&'>%*$8%"6m&)%53(*%&7D&+%&$*&#$H%#9&67&)%570%& 6+%&4>*6&'>%*$8%"6&67&03*6%>&03**&5700("$536$7"&'>%870$"3"5%&I$3&6+%&$"6%>"%6&G%)&VM;S& attracting a large number of grass roots power, just as President John F Kennedy was H"7G"&3*&6+%&4>*6&6%#%I$*$7"&'>%*$8%"6M j$##3>9& 3"8& !)303& )76+& +3I%& )($#6& 3& b%>*7"3#& j70%& b3,%& 7"& BG$66%>S& )(6& 4"3##9& Obama got 150000+ followers support, but Hillary only got 6000+ followers. After an anatomization, though they both often updated messages. The difference lied in the number of feedback that Hillary forwardly following others was zero, but Obama team did the feedback more than 10 million. It illustrated that Obama ’s team were instantaneously tracking their follower movement. When someone indicated some supported emotion, the team would communicate this user by Twitter, so what this supporter felt was “Obama was talking to me!” And which should be mentioned that the number of people that Obama follows is more than the number follows him. On the contrary, Hillary this side only served Twitter as a oneway issuing platform rather than an intercommunion tool. She didn’t pay close attention on who pay attention on her. The most forceful Twitters, the heaviest communication they had in contents. As long as longterm interaction formed at Twitter, it will be transferring into value return. 0$"3#S&3"8&6+%"&+%&G>76%&87G"& some concerns via Twitter. Within 1 minute, he was amazed by receiving JetBlue company email which was for answering his questions. Formerly Jetblue is using scanning systems and searching tools to real time follow up the Twitter users, in order to solve the problems D7>&6+%$>&5(*670%>*S&*(5+&3*&6+%&$"D7>0&7D&C$,+6&8%#39&7>&53"5%#%8&C$,+6M Whether buying tickets, consulting hosting problems, don’t need to call JetBlue customer service personnel, instead of directly logging on Twitter, everything can be found. At the same time, Twitter can provide enterprises with users tracking service to shorten 165
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