lineamientos para la creación de una cultura de servicio al cliente ...

ABSTRACT
The administration now going to be one discipline applicable under different
parameters to be a useful way of handling business and the lives of those who
manage, which is why in the daily life of organizations is necessary to implement
anything that contains human beings, organizations must be viewed as a whole
that is readily modifiable and adaptable to their environment and conditions that
arise in day to day organization. In this paper grade, the practical focus of the
administration is can be use to the Food Sector, generating solutions to the
future and a better performance in Martmore Ltda., this is the subject of our
study.
According to authors, "Customer service is a set of interrelated activities that a
supplier offers to the customer obtains the product at the time and place and
ensures proper use of it." But in this paper grade is taken into account the vision
of Carlos Eduardo Mendez Alvarez, who said that "customer service is
perceived as a technology in which the man in the organization and all available
resources to meeting the expectations and customer needs.” It makes use of
certain processes and tools that assist the improvement and creation of a
culture of customer service in the company which generates a deadline one
change within the company's q will be reflected on the outside and towards
customers are an essential part of the company.
The importance of this work on grade Martmore Ltd., arises from the need to
make a radical change in the company and that will lead to better financial
results and not only productive but that the common objectives in the company
are complementary and lead to overall performance.
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