ST TUD DY G GUID DE - Skema Business School

Evaluation des étudiants / Student
Assessment
Méthodes d’enseignement / Teaching
Methods
Plan de cours (à détailler par CM et/ou
TD) / Course plan (per course unit)
On successful completion of this module, the student is expected to be able to :
- Develop problem solving and critical analysis skills
- Interact effectively within a group
- Develop their curiosity and ability to understand retail and channel marketing processes
- Develop coherent arguments to support strategic and operational recommendations
- Develop the capacity to participate and contribute to supply chain processes and initiatives
- Work efficiently in English-
•Compétences pratiques / Practical skills (subject specific)
On successful completion of this module, the student is expected to be able to :-
- Analyse different retail marketing strategies and provide strategic analysis and recommendations
via powerpoints and mock ups
• Written examination
Case study or course related questions:
:Continuous Assessment
Oral presentaion
MCQ/tests
Case study
Project
Participation
Report
Lectures & seminars
Tutorial sessions
Workshops
Case Studies
Guided personal work
Autonomous personal work
Project
Participation : Bonus- Malus :
Course Plan
Class One : Creating the WOW FACTOR
• Course introduction and overview
• Retail as part of the value chain :
• Marketing Channels/ Value Chain
• Retailtainment
• Class project: Retail Audit
16
To be defined
Class Two: From Bricks n’ Mortar to Clicks n’Mortar : Speed to Market : A critical success factor
- Online retailing
- Trends in Apparel
- Fast Fashion
• Speed to Market as a competitive strategy, Zara case study
•