ST TUD DY G GUID DE - Skema Business School

CODE DU
COURS /
COURSE CODE
Crédits /
Credits
Charge de
travail / Student
workload
Langue
d’enseignement
/ Teaching
Language
Pré-requis /
Prerequisite
Période
d’enseignement
/ Teaching
period
Responsable
du cours /
Course
Coordinator
Intervenant(s) /
Instructor(s)
Evaluateur(s) /
Evaluator(s)
Description du
cours / Course
description
Résultats
d’apprentissage
/ Learning
Outcomes
Face à face / Contact Hours
English
15h
Proficiency in English
Semester 1
Katrina PANCHOUT
Katrina PANCHOUT
Katrina PANCHOUT
Distribution/Consumer Behaviour
Travail individuel et/ou de groupe / Personal &/or
Team Work
55
Evaluation / Evaluation
This course is intended for students wishing to pursue a career in international marketing. It aims to provide the student with a clear
understanding of key global business issues surrounding international marketing today as well identify the current trends in retail marketing
strategy and management within an international context. It takes both a theoretical and practical approach
Retailing today is a global industry that presents a world of opportunities and challenges. It plays a key role in society both economically and
with regards to consumer behaviour. From international sourcing and e-supply chain management to store management, the module takes
a broad approach to retailing, identifying critical issues for success as well as focussing on strategic and operational issues .
•Connaissances / Knowledge and Understanding (subject specific)
On successful completion of this module, the student is expected to be able to :
• Identify the relationship between a channel and a value delivery system
• Identify the key issues in channel management strategy today
• Explain the key issues surrounding retail in the 21st century
• Discuss the principal characteristics of retail strategy
• Identify the factors that shape the retail environment
• Explore the role of the distribution chain in delivering a value offering to the consumer
• Discuss the impact of new technologies on retail internationalisation
•Aptitudes cognitives / Cognitive/Intellectual skills (generic)
On successful completion of this module, the student is expected to be able to :
- -Identify the key factors challenging international retailing today
•Attitudes / Key transferable skills (generic)
On successful completion of this module, the student is expected to be able to :
- Develop problem solving and critical analysis skills
- Interact effectively within a group
- Develop their curiosity and ability to understand retail and channel marketing processes