ST TUD DY G GUID DE - Skema Business School

CODE DU COURS / COURSE
CODE
Crédits / Credits 4
Charge de travail / Student
workload
Langue d’enseignement / Teaching
Language
English
Face à face / Contact Hours
Pré-requis / Prerequisite Proficiency in English
Période d’enseignement / Teaching
period
Responsable du cours / Course
Coordinator
Semester 2
30
Anke MIDDELMANN
Intervenant(s) / Instructor(s) Anke MIDDELMANN & Michel FELIX
Evaluateur(s) / Evaluator(s) Anke MIDDELMANN & Michel FELIX
Description du cours / Course
description
Résultats d’apprentissage /
Learning Outcomes
44
Doing Business in Europe
Travail individuel et/ou de groupe /
Personal &/or Team Work
Evaluation / Evaluation
As a result of the establishment of the Single European Market (SEM) and its recent enlargements, Europe
at the beginning of the 21 st century is the largest single trading bloc in the world with a population of more
than 540 million people, making it a powerful competitive force in global economic and business terms. It is
the result of a unique approach to regional integration, culminating the in the creation of the SEM, which has
greatly enhanced market opportunities for European and non-European businesses alike.
In this course, students will examine some of the very practical aspects of “doing business in Europe”. By taking a
closer look at the various economic and social models prevalent throughout the continent, the course examines
national and regional preferences for business organisation and structure, the assumptions and rationale for
business development and growth in different parts of Europe, and key elements companies must take into
account to develop effective cross-border trade, e.g., industrial relations, professional skills, the role of the
European consumer, and cross-cultural challenges both in terms of business organisation and interpersonal
dynamics. The class will use case studies from a number of European businesses and countries, as well as
discussions with business players. Students develop an ability to see complex issues from various perspectives in
order to develop workable solutions to overcome structural, cultural and other business challenges.
The course analyses opportunities for both European and non-European corporate interests.
Knowledge and Understanding (subject specific)
By the end of this course, the student is expected to :
- Understand the potential business opportunities and challenges of operating in a single European
market
- Recognise the importance of economic integration from a business perspective
- Understand the interplay of national, regional and global business interests in a European business
context,
- Be able to begin developing strategies for market entry/expansion—both for EU and third-country
businesses
-
Cognitive/Intellectual skills (generic)
By the end of this course, the student is expected to :
- Be able to apply theoretical concepts to hands-on business realities
- Be able to critically analyse case studies from a variety of angles
- Apply critical thinking skills and intellectual adaptability to develop sound business strategies
- Be sensitive to the cultural implications arising from the need to operate at a regional level
Key transferable skills (generic)
The student is expected to :