ST TUD DY G GUID DE - Skema Business School

Evaluation des
étudiants /
Student
Assessment
Méthodes
d’enseignement
/ Teaching
Methods
Plan de cours /
Course plan
market situation,
- Be able to critically analyze case studies, illustrating for each of them a particular step of the overall approach,
- Apply critical thinking skills and intellectual adaptability to develop valuable market entry solutions,
- Be able to highlight, among a massive amount of data, all that are useful to set up an international MIS and to make right export
decisions.
Key transferable skills (generic)
The student is expected to :
Be able to interact and work professionally in a team context,
Use his own cultural and linguistic knowledge about a target market to propose the right export offer at the right place,
Use your specific hobbies or your economic and societal concerns to choose your export offer
Think “outside the box” in developing arguments and solutions,
Build your expertise in an export zone and your sense of export opportunities.
•Compétences pratiques / Practical skills (subject specific)
The student is expected to :
Focused information gathering
Development of fine-tuned research, writing and presentation skills
Project management/group work organisational skills
Written examination
The Elective will be assessed by an Export Report, which is 75 % of
the final assessment (team export project, 3 students at the most, each
team member is to state clearly which part he/she responsible for).
This latter report will receive an overall grade, using an evaluation grid
which will be explained at the first lecture.
The remaining 25% will be linked to individual presentation of a case
Lectures, workshops, group work on specific case studies. Course duration 15h (2 credits), 1+2 lectures of 5 hours + tutorial during these 3
days
- Your position in a specific export decision making process
• The involvement to export: main motives and specific goals that individual companies seek to achieve through export strategies –
How to argue to convince them to help you in your win-win export project, (find a firm to manage your project is not compulsory,
we are going to make you some proposals..),
• How to start your Export Project? The entry modes suggested: some questions which are of interest to choose your market entry
mode,
• The objectives of the Export Project: characteristics, export report, scheduling.
- The “step by step” method: A firm, an offer, a target
• The selection of the export offer: Is this offer able to create value? On which target markets?
• The different values to create : potential values, values in exchange, values in use,
66
75%
25%