ST TUD DY G GUID DE - Skema Business School
ST TUD DY G GUID DE - Skema Business School
ST TUD DY G GUID DE - Skema Business School
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Bibliographie /<br />
References<br />
Site(s) web /<br />
Web sites<br />
Modalités de<br />
délivrance du<br />
cours<br />
(Par campus si<br />
différent)<br />
- Category Management<br />
Class Four and Five : Going International<br />
- Push vs Pull Factors, what drives internationalisation<br />
- An overview of food and non-food internationalisation<br />
- The international consumer<br />
- Emerging markets and consumer patterns<br />
- Internationalisation strategies<br />
International Retail<br />
Required for the course<br />
Alexander, N, International Retailing, Blackwell 1997<br />
McGoldrick, P, Retail Marketing, McGraw-Hill 2002<br />
McGoldrick, P, and Davies, G, International Retailing:<br />
Trends and Strategies, Prentice Hall 1995<br />
Omar, O, Retail Marketing, Prentice Hall 1999<br />
Underhill, P, Why we buy, Simon & Schuster 1999<br />
57<br />
Optionnelle pour le module /<br />
Recommended references<br />
Arthur Andersen LLP, Small Store Survival, Wiley 1997<br />
Brassington, F, and Pettit, S, Principles of Marketing, 3 rd Edition, Prentice<br />
Hall 2003<br />
Chaffey, D, Mayer, R, Johnston, K, and Ellis-Chadwick, F, Internet<br />
Marketing: Strategy, Implementation and Practice, 2 nd Edition, Prentice Hall<br />
2003<br />
Corstjens, J, and Corstjens, M, Store Wars, John Wiley 1999<br />
Jacquiau, C, Les Coulisses de la Grande Distribution, Albin Michel 2000<br />
McGoldrick, P, Cases in Retail Management, Prentice Hall 1994
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